The Deliverable Diary

It’s all about video, we’re sure you are aware! But how do you incorporate video in email? It’s not always easy and there are a few things you need to think about. 👇 Whether it’s for marketing purposes, transactional, or an onboarding email, including video in email is a sure-fire way to increase open rates […]

In recent years, it’s been a must to ensure that your email-marketing emails and campaigns are optimized for mobile use. With statistics showing that 80% of mobile users will delete your email on arrival if it’s not been optimized for a hand-held device, you’d be crazy not to! In 2020, if you’re still not on […]

In the world of digital and email marketing, SMTP isn’t the only kind of delivery we need to concern ourselves with. We also need to look at how our message is delivered. We need to make sure that our content is key, and that our marketing makes an impact. How can we make sure that […]