The Deliverable Diary

Email marketing remains one of the most effective ways to build customer relationships, but it also comes with serious compliance responsibilities. Between Europe’s GDPR, the United States’ CAN-SPAM Act, and Canada’s CASL legislation, marketers today need to understand far more than just open rates and click-throughs. The challenge is not simply avoiding fines. Compliance directly […]

You’re scaling from a few thousand emails a day to fifty or a hundred thousand. Maybe more. You have a list, you have a sender domain, and you’d like the mail to actually reach inboxes. Here’s the version your future self wants you to have read before launching. Start at 500 to 1,000 emails on […]

There’s a common belief in marketing that if you tell a great story, people will naturally buy. It sounds nice. It feels right. But in practice, it’s only half true. Storytelling captures attention. Storyselling drives action. If your emails are getting opens but not conversions, the gap between those two ideas is probably where things […]

You can have everything else in place – domain authenticated (SPF, DKIM, DMARC), a clean, opt-in mailing list, solid content – but still end up in spam. Why? Because deliverability isn’t just technical. It’s behavioral. The hidden influence behind inbox placement Mailbox providers such as Gmail and Outlook don’t just look at what you send. […]

With the explosion of messaging apps, collaboration platforms and social media, it’s easy to assume email is losing ground. When it comes to reliable communication, instant tools such as Slack, WhatsApp and Microsoft Teams promise faster, more immediate messaging – and in many cases, they deliver. But, speed isn’t the same as reliability. For businesses […]

To send a correction email or not? We’ve all been there… You’ve spent hours crafting the perfect email: proofreading every word, testing every link and hitting send with TOTAL CONFIDENCE! But then, horror of horrors, you realize you’ve made a blunder. Maybe you’ve misspelt someone’s name, sent the wrong offer, or included a broken link. […]