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  • Email Delivery & Tips

Dedicated or Shared IP: Which One Is for You?

An Internet Protocol address, more commonly known as an IP address, is a unique set of numbers assigned to a device on the internet or local network. When it comes to sending emails, you can use a dedicated IP or a shared IP. But what’s the difference, and which is the right choice for you? […]

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  • Email Delivery & Tips

New to High-Volume Sending?

If you’re a high-volume sender (5K+ subscribers) and have been sending gradually and frequently to your subscribers while your list has grown, you can happily skip this post. However, if your list of subscribers is over 5K and you find yourself in one of the following situations, you may want to keep reading to ensure […]

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  • Email Delivery & Tips

Emails for Multi-Language Audiences

Whilst working with an international audience, choosing which language to use can be difficult when reaching out to your customers. Not only is the choice of language a challenge, but it’s crucial to ensure that your message comes across, not only in translation but also in tone. Time zones also need to be taken into […]

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  • Email Delivery & Tips

Infographic: Email Danger Words and Phrases

Incoming servers and spam filters are becoming stricter and stricter by the day. For this reason, it’s really important to understand what could trigger your email as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are […]

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  • Email Delivery & Tips

Top Tips: Landing In The Primary Folder

Falling into the right tab is never just a happy accident. It takes a few purposeful actions to work your way into the Primary folder, and we’re here to help you do it. If you’d rather not fall into the pit of Promotions, see our handy tips below. Gmail (and beyond) have initiated a way […]

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  • Email Delivery & Tips

DKIM Deepdive

Today we’re going to take an in-depth look at DomainKeys Identified Mail (DKIM), and how it can help maintain brand reputation and improve email deliverability. 🔎 What’s a DKIM record for and how does it protect you? DKIM has a very important job when it comes to email security and it’s to ensure an email […]

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