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  • Laravel: A Warning for Developers

    Laravel is a popular web development framework written in PHP, which powers many websites worldwide. True to its popularity, it has a strong development community contributing to its growth in various spheres of web app development.  It is also a widely recommended framework for secure web app development. But every framework has its pitfalls that […]

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    Be Aware: Spam, Phishing & Malicious Email Trends

    In a year that has left us all feeling more vulnerable than ever, don’t let your inbox cause an ounce of extra stress. Stop those traps in their tracks and learn just how to spot a bad email in action. With our set of tips, discover just what to look for and exactly how to […]

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    Email Usage Across the Generations

    Let’s look at email usage… Does email mean the same to different generations? Do we use email in the same way, or for the same purposes? A couple of decades on from its mass adoption, email is still one of the most effective methods of business communication and this is why roughly 294 billion emails […]

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    SMTP2GO at Inbox Expo 2021: List-collection Methods and Best Practices

    Inbox Expo 2021 was a smash hit for #emailgeeks across the globe! This year, we were lucky enough to be invited to speak alongside a number of industry leaders to talk about one of our favorite things: email! Louise, one of our Customer Success Engineers, presented “The Email’s Your Oyster. The Customer’s Your Pearl”, you […]

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    Social Proof: User-Generated Content in Emails

    Marketing Masters know how to sell, but it’s often your friend, neighbor or favorite Instagrammer who’s calling the shots when it comes to what you’re reading, buying and clicking on. Their reviews, posts and recommendations are called user-generated content or social proof, and whether you notice it or not, you’re listening! Nielsen’s Global Trust in […]

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    How to Warm Up an IP Address

    When you first start to send emails using a sparkling new IP address (or range of IP addresses), it is extremely important to up the ante when it comes to email best practices in order to keep your emails out of your recipients’ spam folders, even if you are simply switching email service providers. The […]

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