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  • Email Delivery & Tips

Email Marketing Trends For 2022

We love email! And it’s not just us: it’s incredibly popular with others, too. In 2022, 126.7 trillion emails are expected to be sent. That is A LOT of inbox action. This is why email marketing will never go out of fashion!  The digital marketing landscape tends to change year on year, but email consistently continues […]

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  • Email Delivery & Tips

Using an External SMTP Provider: Top 5 Benefits

Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to their final destination; helping you communicate effectively with your colleagues, clients, and loved ones. So if SMTP is something that we use every day, we should be investing […]

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  • Email Delivery & Tips

Make Your Transactional Emails Work Harder!

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool to […]

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  • Email Delivery & Tips

Email Testing Ideas to Get You Inspired

Whether you’re considering or already using email for your brand, acquisition, or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]

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  • Email Delivery & Tips

Reporting Spam the Right Way

Spam: it clogs your inbox, tests your trust and sends you raging through your morning emails! Fight back against the spammers and become your inbox’s proactive gatekeeper. We’ve created a quick guide to put the control back in your hands, showing you exactly how best to deal with spam and shut down the spammers behind […]

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  • Email Delivery & Tips

AMP it up!

AMP for email is the inevitable future of your email strategy. Static experiences are a thing of the past and your average click-through will soon be one step too far for the reader. Keep it in the inbox with AMP for email. What is AMP for email? AMP for email allows you to give friendly […]

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