The Deliverable Diary

If you use email marketing to communicate with your audience, you may have encountered a problem called inbox clipping. Inbox clipping is when an email client, such as Gmail, truncates or hides part of your email message behind a link that says “[Message clipped] View entire message”. This can affect the readability, deliverability and effectiveness […]

For those late-night email checkers and evening scrollers, emails in Dark Mode can feel easier on the eyes, and easier on the battery life too. But once a user makes the switch to Dark Mode, you don’t want your email to be the one sticking out like a sore thumb. As multiple operating systems and […]

We are proud to announce that SMTP2GO has successfully achieved ISO27001 and ISO9001 certification, demonstrating our commitment to information security and quality management. ISO27001 is the international standard for information security management systems (ISMS). It specifies the requirements and best practices for establishing, implementing, maintaining and improving an ISMS that protects the confidentiality, integrity and […]

At SMTP2GO, we believe in giving back to our community and making a positive difference. That’s why we encourage our employees to volunteer for causes they care about, such as Conservation Volunteers New Zealand.  One of our team members, Sarah Shaw, who works as a part of the support team, recently took advantage of this […]

Hello friends! Christmas is coming and guess what?! We’ve got something really special to share with you! 🎅✨ We’re just as excited as you are about the big day. You see, we know that Santa is an incredibly busy man, and the post office is buzzing with letters from children all around the world. So, […]

Did you know that the subject line is the most important part of your email? If your subject line fails to attract your reader’s attention, your content may as well not exist. Sad but true! “64% of recipients open emails based solely on the subject line.” (Finances Online, 2023) Follow our top tips on creating […]