The Deliverable Diary

Spam complaints can feel like a right, old kick in the teeth! Having spent precious time crafting an email, only to find that the recipient has marked it as spam, can leave you feeling deflated. It’s not the end of the world, however, and here we run through how to fix a spammy situation. Firstly, […]

Whether you’re migrating from another SMTP provider or searching for a reliable, highly-rated email delivery service, this guide will walk you through the essential steps to sign up, set up an account, configure sending and explore key features to maximize your SMTP2GO experience. Why Choose SMTP2GO? Operating at the forefront of email delivery since 2006, […]

In a crowded inbox, attention is everything. Marketers need more than just compelling subject lines, they need visuals that move. Enter the animated GIF. Used wisely, GIFs can help emails stand out, convey emotion and drive engagement. But does adding movement always move the needle in the right direction? Let’s explore the pros and cons […]

If email writing has been part of your routine for years, it’s natural to feel a touch uninspired some days… Enter Email AI, the productivity powerhouse! Tools, such as Google Gemini, can save time, boost productivity and enhance clarity. The key to unlocking Email AI’s full potential lies in one simple skill: crafting the right […]

Sending large volumes of emails isn’t just about hitting “send” and hoping for the best. Without a strategic warm-up, your sender reputation could take a hit, leading to low open-rates, spam filtering and delivery failures. But fear not! This guide will walk you through the best practices to ramp up your email volume the right […]

When it comes to sending email attachments, file size matters more than you might think. Too small, and you risk sending low-quality content that doesn’t impress. Too large, and your email might never make it to its destination. Just like the perfect porridge- what you want is something just right—the Goldilocks zone of email file […]