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  • What are email feedback loops?

    Have you ever wondered what an email feedback loop is? Well, if you are sending emails on a regular basis to your subscribers or clients, I’d say, it’s a good idea to read on and find out what happens when your email is marked as SPAM and why it is important to enable feedback loops […]

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    SMTP2GO feature: Email Archiving

    Industry standards dictate that data is stored for a maximum of 30 days, but what happens if you need to search for an email sent further back than this? This is a request that we often receive from customers and we’re always happy to explain about our email archiving feature. Email archiving Our email archiving […]

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    What do your email delivery errors mean?

    Ever wondered what your email delivery errors mean? These errors can be extremely helpful in figuring out why your emails have bounced or have been rejected. We’re here to clear up some of the meanings behind the most frequently occurring delivery errors so that you can improve your sending in the future. Hard / soft […]

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    Email Testing Ideas to Get You Inspired

    Whether you’re considering or already using email for your brand, acquisition or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]

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    Remote working: how we make it work

    Here at SMTP2GO, we have a hub team based in Christchurch, New Zealand, and then a large remote team scattered all over the world. We currently have team members in New Zealand (of course!), Australia, Spain, UK, USA – as well as many other locations. We’re a truly global enterprise. Being a remote worker isn’t […]

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    External SMTP provider

    Using an external SMTP provider: Top 5 benefits

    Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to its final destination; helping you communicate effectively with your colleagues, clients and of course your nearest and dearest. So, if SMTP is something that we use every day, […]

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    Benefits of a clean email list

    Just like you regularly clean your house to keep it free from unwanted clutter, dirt and germs, it’s also a good idea to clean your email lists regularly (also known as list hygiene). This’ll ensure that you minimize bounces, improve conversion rates and stay on the good side of ISPs and regulators (incl. EU GDPR […]

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    Open tracking is now available!

    Did you know that open tracking is now available with SMTP2GO? Open Tracking is an essential metric in measuring how effective your emails are at being delivered to your recipients’ inboxes and capturing their attention. It’s a great way to see how captivating your emails are and offers endless ways for you to test subject […]

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    What is transactional email?

    Transactional emails can be summed up by “non-bulk” email. It is mail that has been triggered by an action on the client’s part. There are a few different types of transactional emails, here are the most common ones to increase interaction: Welcome emails / email confirmation emails– These are sent out once a client signs […]

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    SMTP: a competitor comparison

    On the hunt for an SMTP provider and don’t know what to look for? Take a look at the competitor comparison chart below to help ease your decision. When looking for an external SMTP provider, there are many things that you’ll need to take into account. Will my emails be delivered? What features are on […]

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