The Deliverable Diary

If you’re a high-volume sender (5K+ subscribers) and have been sending gradually and frequently to your subscribers while your list has grown, you can happily skip this post. However, if your list of subscribers is over 5K and you find yourself in one of the following situations, you may want to keep reading to ensure […]

In August, Emily and Louise had the opportunity to attend Inbox Expo in Valencia, one of the sunniest events of the email calendar! Louise: The event took place at Hotel Balneario Las Arenas, overlooking the beautiful Valencian beaches. It was the perfect venue for sun, sea, sand and sending! I drove down from Madrid to […]

The internet can be a wonderful place, but there are also dangers lurking in dark corners. Online bullying, threats, harassment, stalking and abuse are all commonplace in cyberspace, especially since the increase in internet usage over the past few years. According to the International Telecommunication Union (ITU), during the COVID-19 pandemic, Internet user ranks grew […]

Archiving your business emails has a number of benefits across a number of sectors for both commercial and financial reasons. Let’s back up a little bit first Before we delve into the reason why you should start archiving, it’s important to know that email archiving is not the same as an email backup. An email […]

“Sorry to bother you with this post, I just thought it would be an interesting topic to look over and relevant for your job role, but I understand if you don’t have time to read it.”  Sound like you? As women, we tend to be a little too apologetic in our writing and less ‘to […]

Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]