The Deliverable Diary

At the best of times, communication is key. At the worst of times, it’s a necessity! Over the past (tough) weeks, individuals and companies have had to up their game when it comes to online communication. In fact, a number of people have found that they are communicating more than they were before: with loved […]

In recent years, it’s been a must to ensure that your email-marketing emails and campaigns are optimized for mobile use. With statistics showing that 80% of mobile users will delete your email on arrival if it’s not been optimized for a hand-held device, you’d be crazy not to! In 2020, if you’re still not on […]

Knowing more about your customers is key when it comes to successful email engagement. So, where does email intelligence come in, and what is it? What is email intelligence? Email intelligence is an automatic process based on continuous machine learning used to gain statistical insights into your customers, helping you segment and target your marketing/sales […]

Segmenting your mailing list should be a top priority before designing each email campaign. You’ll want to send the right content to the right people. In fact, by segmenting your mailing list and creating personalized content, you’ll increase open rates and engagement. Some marketers even state that they’ve seen a 760% increase in revenue from […]

Black Friday is almost here and Christmas is looming! If you didn’t already know, Black Friday is the biggest shopping-holiday that exists today. Some companies actually extend the Thanksgiving holiday for their employees to enjoy this day and spend, spend, spend (how nice!). As Black Friday is so huge, the competition is equally massive. It […]

Love it or hate it, Christmas is coming! Don’t miss the (big, red, festive!) bus of opportunity by leaving your holiday email campaigns to the last minute. Each year, we have customers who do and it causes them stressssss. Avoid the stress! Pull up a chair, pour an eggnog and take a look at our […]