Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing campaign, creating a CTA button, designing a logo, or creating an infographic, take into account the psychology of color in marketing. You’ll be surprised!
