Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing campaign, creating a CTA button, designing a logo, or creating an infographic, take into account the psychology of color in marketing. You’ll be surprised!
About the author
Teresa Smith
Teresa has been at SMTP2GO since 2017, currently as Customer Success Engineer. She started on the support desk, where she spent years on the deliverability frontline: SPF and DKIM misalignments, TLS handshake failures on legacy MFCs, IP throttling on Gmail, the standard list. She holds an MBA in International Business and writes regularly on the SMTP2GO blog about the issues that show up in support tickets so often they've stopped feeling like edge cases.
