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  • Email Delivery & Tips

How to Keep Yourself Safe Online

The internet can be a wonderful place, but there are also dangers lurking in dark corners. Online bullying, threats, harassment, stalking and abuse are all commonplace in cyberspace, especially since the increase in internet usage over the past few years. According to the International Telecommunication Union (ITU), during the COVID-19 pandemic, Internet user ranks grew […]

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  • Email Delivery & Tips
  • Features & Updates

Why Email Archiving Matters

Archiving your business emails has a number of benefits across a number of sectors for both commercial and financial reasons. Let’s back up a little bit first Before we delve into the reason why you should start archiving, it’s important to know that email archiving is not the same as an email backup. An email […]

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  • Email Delivery & Tips

Confident Emails: How to Write Them

“Sorry to bother you with this post, I just thought it would be an interesting topic to look over and relevant for your job role, but I understand if you don’t have time to read it.”  Sound like you? As women, we tend to be a little too apologetic in our writing and less ‘to […]

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  • Email Delivery & Tips

AMP it up!

AMP for email is the inevitable future of your email strategy. Static experiences are a thing of the past and your average click-through will soon be one step too far for the reader. Keep it in the inbox with AMP for email. What is AMP for email? AMP for email allows you to give friendly […]

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  • Email Delivery & Tips

Infographic: Psychology of Color in Marketing

Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]

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  • Email Delivery & Tips

How Will the iOS 15 Update Affect Open Tracking?

Since Apple’s big news, we’ve sat back, listened, and observed. What is everyone saying about this sudden change? Are they worried? Should YOU be worried? Let’s find out… What’s happened exactly? First of all, if you are not too sure what we’re talking about, Apple has introduced ‘Mail Privacy Protection’ for their Mail app iOS […]

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