The Deliverable Diary

Streamline domain and email management with our cPanel Automation Plugin. The updated version has been released; it includes some fixes and resolves the recent authentication issue. Managing dozens – or even hundreds – of customer domains and email services can be a serious time sink. If you’re a hosting provider juggling DNS settings, SMTP configurations […]

Email marketing remains one of the most effective ways to build customer relationships, but it also comes with serious compliance responsibilities. Between Europe’s GDPR, the United States’ CAN-SPAM Act, and Canada’s CASL legislation, marketers today need to understand far more than just open rates and click-throughs. The challenge is not simply avoiding fines. Compliance directly […]

When your email delivery matters, waiting hours (or even days!) for support isn’t good enough. Whether you’re sending transactional emails, running campaigns, or troubleshooting a delivery issue, you need answers quickly and you need them from someone who understands what’s going on. That’s why SMTP2GO offers 24/7 support from real humans. No scripts, no endless […]

There’s a common belief in marketing that if you tell a great story, people will naturally buy. It sounds nice. It feels right. But in practice, it’s only half true. Storytelling captures attention. Storyselling drives action. If your emails are getting opens but not conversions, the gap between those two ideas is probably where things […]

You can have everything else in place – domain authenticated (SPF, DKIM, DMARC), a clean, opt-in mailing list, solid content – but still end up in spam. Why? Because deliverability isn’t just technical. It’s behavioral. The hidden influence behind inbox placement Mailbox providers such as Gmail and Outlook don’t just look at what you send. […]

With the explosion of messaging apps, collaboration platforms and social media, it’s easy to assume email is losing ground. When it comes to reliable communication, instant tools such as Slack, WhatsApp and Microsoft Teams promise faster, more immediate messaging – and in many cases, they deliver. But, speed isn’t the same as reliability. For businesses […]