The Deliverable Diary

A huge thank you to Andrew and Nely Bonar for all their hard work in organizing the Martech Festival 2024. Their dedication and passion once again brought us together, creating a community of professionals who can truly rely on and learn from each other. The environment they’ve fostered is unmatched in the email marketing industry, […]

In today’s fast-paced world, more than 50/70% (depending on the generation) of emails are opened on mobile devices. If you aren’t optimizing your emails for smaller screens, you risk losing engagement or frustrating your readers. Follow these best practices to ensure your emails are mobile-friendly and optimized for the best possible experience! Responsive Design is […]

Know your sending limits, and send within them! While we generally believe in being limitless here at SMTP2GO, there are some technical limits we have in place to ensure all of our users have the speediest, best experience possible. Today, we’ll walk you through the facts on our sending limits so you can get the […]

When is a delay actually a delay? Discover more about email delivery times. When we hit “send” on an email, we often expect it to reach its recipient’s inbox in an instant. It’s a common misconception that email delivery is immediate, but the reality is that many factors influence how quickly an email travels from […]

Safelisting is a crucial step to ensure that your recipient server does not mistakenly block your emails as spam when they are sent from your own domain. Sometimes, when sending emails from your domain through an SMTP server to the same domain (intra-domain), the recipient server might interpret these emails as spoofed. This can result […]

The intention behind email blocklists is honorable: they’re there to keep our inboxes safe from spam. If you find your domain name or IP address added to one, however, it could seriously harm your deliverability (and make you break down and sob!) BUT it’s not all bad. Learn more about email blocklists and, most importantly, […]