The Deliverable Diary

Introducing Scheduled Reporting: a new feature that lets you customize your email reports. You can select the data you want to see from your Activity, Summary and Suppressions pages, and choose how often you want to receive the reports (daily, weekly or monthly). The reports will be sent to your email address or any other […]

According to the Email Deliverability Benchmarks Study by EveryAction, non-profits face a formidable challenge. With an industry average spam rate of 20.18%, it’s estimated that charitable organizations missed out on a staggering $92.8 million due to spam filters and low deliverability rates. Despite these hurdles, email marketing remains a cornerstone for non-profit communication, prized for its […]

Email is a crucial part of how we connect in our personal and professional lives. But, you know what’s raising eyebrows? The old-school use of no-reply email addresses. Let’s break down five key reasons why it’s high time to reconsider this outdated approach to sending emails. A roadblock to smooth delivery Guess what? Some internet […]

Why is it important to have a solid list of email subscribers? While social media is a great way to grow your audience and reach new potential customers, social media platforms are not always reliable or stable. They can change their algorithms, policies or features at any time, which can affect visibility, engagement and reach. […]

One of the questions that we often receive revolves around the storage of sensitive data. At SMTP2GO, we are renowned for our commitment to user privacy and data security. This blog post delves into our storage practices, takes a deep dive into our Email Archiving feature and how you could benefit from it. In general, […]

Digital marketing is an ever-evolving space and email remains a powerful tool for businesses to connect with their audience. As we begin the new year, let’s explore the top email marketing 2024 trends that are set to reinvent the way brands engage with their subscribers. User Generated Content User-generated content (UGC) is on the rise […]