The Deliverable Diary

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool to […]

First of all, what is an API?   Simply put, API allows two applications to communicate with each other in order to transfer data. Every time we use an app on our phones, we’re using API. The internet is basically a web of connected servers, and APIs run back and forth between servers to request and […]

Whether you’re considering or already using email for your brand, acquisition, or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]

Edenred provides prepaid corporate services, including employee benefits, meal vouchers and loyalty programs. Edenred operates in 45 countries and a staggering 44 million employees use their services worldwide. Edenred have been using SMTP2GO to send some vitally important emails during the Covid-19 pandemic and here we speak to David Weight, Director of IT, UK.  Can […]

Spam: it clogs your inbox, tests your trust and sends you raging through your morning emails! Fight back against the spammers and become your inbox’s proactive gatekeeper. We’ve created a quick guide to put the control back in your hands, showing you exactly how best to deal with spam and shut down the spammers behind […]

After a pandemic-induced break, Web Summit 2021 returned – in real life! Known as one of the biggest and most popular tech conferences in the world, how did this year’s event measure up? Some of our team, who were lucky enough to attend, share their experiences… Louise, Customer Success Engineer – Web Summit 2021 attendee  Web […]