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Did you know that 55% of emails are opened on mobile devices?  If you’re not already optimizing your emails for mobile use, then you should be! Here are our top tips for making sure that your emails get the attention they deserve when opened on a handheld device.

KISS- Keep it short & simple

Your subject lines should be short and sweet. Under 40 characters should do the trick. You want to capture your recipients’ interest without losing their attention. Remember that many email clients won’t display long subject lines, so you want to make sure that you’re piquing their curiosity before they even open the email.

Avoid wordy, lengthy paragraphs too and put the most relevant information at the beginning of your email to get your point across from the get-go.

Test it before you send it

Before you email your clients, you could try sending a test email to yourself first. By opening the email on multiple devices or in different mail clients, you’ll see what may need to be tweaked and won’t run the risk of any issues when displaying text or images.

However, if that sounds like a lot of hassle, don’t worry, we have an easier option. Check out the Email Testing feature on your SMTP2GO dashboard to see how emails will appear on different mail clients, in the browser, on a desktop and on a mobile device.

email testing feature smtp2go

Leave multiple columns for architecture

The nature of mobile devices requires us to scroll down in a single line. By displaying your email text in one column rather than multiple, it makes it much easier for recipients to scan your email and get the important information without having to scroll back up to read the second column.

Link me up, Scotty!

Increase the size of your links so even people with larger or less accurate fingers don’t end up mashing the screen to open them.

Size does matter

By increasing your overall font size, your content will be much easier to read quickly, as well as making your links much more user friendly.

Speaking of size…

Although most mobile phones are able to cope with responsive designs, it’s better to be safe than sorry. Keep your email width to under 600 pixels to ensure that your email design isn’t too wide to be properly displayed on a mobile device.

Bear this in mind when adding images to your emails too and make sure that your image size is equal to a percentage of screen size (for example 70-80%), rather than just a pixel size. It’s important that the image is small enough to load quickly too. If a recipient has to wait for your content to load, they’ll just scroll on by.

A picture is worth a thousand words

Did you know that 40% of people will respond better to visual information than plain text. Make the most of infographics and relevant images to capture your recipients’ attention. If you do include images, make sure that their alt attributes are correct so even if they don’t load, the recipient will still understand the context of the email.

By implementing these simple tips you’ve got a much better chance of keeping your recipients’ attention.

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