The Deliverable Diary

Spam complaints can feel like a right, old kick in the teeth! Having spent precious time crafting an email, only to find that the recipient has marked it as spam, can leave you feeling deflated. It’s not the end of the world, however, and here we run through how to fix a spammy situation. Firstly, […]

Whether you’re migrating from another SMTP provider or searching for a reliable, highly-rated email delivery service, this guide will walk you through the essential steps to sign up, set up an account, configure sending and explore key features to maximize your SMTP2GO experience. Why Choose SMTP2GO? Operating at the forefront of email delivery since 2006, […]

In a crowded inbox, attention is everything. Marketers need more than just compelling subject lines, they need visuals that move. Enter the animated GIF. Used wisely, GIFs can help emails stand out, convey emotion and drive engagement. But does adding movement always move the needle in the right direction? Let’s explore the pros and cons […]

If email writing has been part of your routine for years, it’s natural to feel a touch uninspired some days… Enter Email AI, the productivity powerhouse! Tools, such as Google Gemini, can save time, boost productivity and enhance clarity. The key to unlocking Email AI’s full potential lies in one simple skill: crafting the right […]

Registering a Verified Sender is now a requirement before emails are allowed to be sent from your SMTP2GO account. From April 11, 2025, we will require that all emails be sent from a verified sender (note: we will be rolling out the enforcement of this in batches linked to the date of sign-up). Why is […]

Hi, I’m Lou! By day, I’m a Customer Success Engineer at SMTP2GO but in my free time, I’m also Doctor Loulittle. I’m a Canine Behaviour Expert and I’ve spent many years helping people to improve their relationships with their dogs. It might surprise you that I see many parallels between training puppies and managing email […]