The Deliverable Diary

Did you know that the subject line is the most important part of your email? If your subject line fails to attract your reader’s attention, your content may as well not exist. Sad but true! “64% of recipients open emails based solely on the subject line.” (Finances Online, 2023) Follow our top tips on creating […]

Don’t worry, we trust that you send out high-quality, unmissable content but as the old adage goes – you can’t please all of the people, all of the time. Part of running a business in the internet age is coming to terms with the fact that some long-time clients will eventually wish to part ways, […]

The National Health Service (NHS) is one of the most cherished and respected institutions in the UK. It provides free health care to millions of people every day and employs almost two million staff across various sectors and roles. So, who are NHS Providers? NHS Providers – one of our valued customers – is the […]

This blog will guide you through account recovery options in the unfortunate case that you become locked out of your SMTP2GO account and need to gain access. You do not know the login email address If you do not remember the login email address for your account, please reach out to our support team for […]

To send a correction email or not? We’ve all been there… You’ve spent hours crafting the perfect email: proofreading every word, testing every link, and hitting send with TOTAL CONFIDENCE! But then, horror of horrors, you realize you’ve made a blunder. Maybe you’ve misspelled someone’s name, sent the wrong offer, or included a broken link. […]

Tired of pulling up the stats from your mailing campaigns and being disappointed? Tired of following up on emails with clients, only to find they never saw them at all? Here’s how to hit the main inbox… Back in the day, you had the spam mailbox to contend with — nowadays the range of unfavorable […]