The Deliverable Diary

Web Summit 2021…We’ll be there! While we had to hit pause on so many areas of life over the past two years, one thing that didn’t stop moving is tech and innovation. During a period unlike any other, the worldwide pandemic saw the web moving in all new directions – so it’s high time we […]

You spoke and we listened! Email templates for API users are finally here. This easy-to-use feature will not only save you time and headaches but will also keep your templates nice and organized for continuous use. API users can now easily manage their email templates by creating, editing, testing, and previewing them directly from the […]

Today we’re going to take a look at how to integrate the SMTP2GO plugin for WordPress with your API Keys.  First off, you’ll need to install the plugin. Log into your WordPress dashboard, and go to “Plugins” and “Add New”. Then, in the keyword search bar, look for “SMTP2GO”.  Click on “Install Now”. Once it’s […]

When it comes to emails, looks are important, but reputation and deliverability beat a link any day. URL shorteners may have been your go-to for creating tight and tidy emails that are easy on the eye, but there’s a chance they’ve been up to no good. Understand why URL shorteners aren’t always the best choice […]

Secure links with our new SSL link tracking feature! Earlier this year, SMTP2GO launched click tracking: a handy feature that shows how recipients interact with emails, so a better user experience can be provided. Once it’s known how customers are engaging, it’s easier to tailor future mailings to their needs and interests. Similar to our […]

IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle? What makes up […]