The Deliverable Diary

Have you ever wondered what an email feedback loop is? Well, if you are sending emails on a regular basis to your subscribers or clients, I’d say, it’s a good idea to read on and find out what happens when your email is marked as SPAM and why it is important to enable feedback loops […]

Industry standards dictate that data is stored for a maximum of 30 days, but what happens if you need to search for an email sent further back than this? This is a request that we often receive from customers and we’re always happy to explain about our email archiving feature. Email archiving Our email archiving […]

Ever wondered what your email delivery errors mean? These errors can be extremely helpful in figuring out why your emails have bounced or have been rejected. We’re here to clear up some of the meanings behind the most frequently occurring delivery errors so that you can improve your sending in the future. Hard / soft […]

Whether you’re considering or already using email for your brand, acquisition or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]

Here at SMTP2GO, we have a hub team based in Christchurch, New Zealand, and then a large remote team scattered all over the world. We currently have team members in New Zealand (of course!), Australia, Spain, UK, USA – as well as many other locations. We’re a truly global enterprise. Being a remote worker isn’t […]

Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to its final destination; helping you communicate effectively with your colleagues, clients and of course your nearest and dearest. So, if SMTP is something that we use every day, […]