The Deliverable Diary

American Fizz is one of the largest importers and distributors of American food, groceries, candy, and soda in the UK, offering more than 3,000 authentic products. In this case study, we hear from Tom Turner, Chief Technical Officer at American Fizz, as he explains SMTP2GO is used for sending all non-marketing communications and allows the […]

Incoming servers and spam filters are becoming stricter and stricter by the day. For this reason, it’s really important to understand what could trigger your email as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are […]

Falling into the right tab is never just a happy accident. It takes a few purposeful actions to work your way into the Primary folder, and we’re here to help you do it. If you’d rather not fall into the pit of Promotions, see our handy tips below. Gmail (and beyond) have initiated a way […]

The SMTP2GO culture is about community engagement, and we always love an opportunity to make a positive impact. Our employees are encouraged to get involved and give back. For Emily Grandoli’s Staff Volunteer Day, she participated in Recojamos Bazuraleza, a trash pick-up in nature. Here, Emily shares her experience… Ecoembes is a non-profit organization in […]

Today we’re going to take an in-depth look at DomainKeys Identified Mail (DKIM), and how it can help maintain brand reputation and improve email deliverability. 🔎 What’s a DKIM record for and how does it protect you? DKIM has a very important job when it comes to email security and it’s to ensure an email […]

Progressive Profiling takes your email personalization to the next level. Gone are the days when it was enough to just include your customer’s name in a mail-merge mail-out. Nowadays, recipients expect truly personalized emails that are worth their time. By sending truly personalized emails, we get better responses from our clients. Multiple divided, focused mailing […]