The Deliverable Diary

Email deliverability, otherwise known as inbox placement, is the rate at which your emails reach your customers’ inboxes. Don’t confuse email deliverability and email delivery – although they sound almost identical, they differ in how they measure an email being delivered. Email delivery measures only if your emails are being delivered, irrespective of whether your […]

SMTP relay is becoming more and more important each and every day that you are most likely hearing the term pop up every now and again, but what is it? SMTP stands for Simple Mail Transfer Protocol; in other words, it’s job is to relay and deliver your outgoing emails. How does SMTP work? SMTP […]

Have you ever wondered what an email feedback loop is? Well, if you are sending emails on a regular basis to your subscribers or clients, I’d say, it’s a good idea to read on and find out what happens when your email is marked as SPAM and why it is important to enable feedback loops […]

Industry standards dictate that data is stored for a maximum of 30 days, but what happens if you need to search for an email sent further back than this? This is a request that we often receive from customers and we’re always happy to explain about our email archiving feature. Email archiving Our email archiving […]

Ever wondered what your email delivery errors mean? These errors can be extremely helpful in figuring out why your emails have bounced or have been rejected. We’re here to clear up some of the meanings behind the most frequently occurring delivery errors so that you can improve your sending in the future. Hard / soft […]

Whether you’re considering or already using email for your brand, acquisition or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]