The Deliverable Diary

If you’re experiencing slow sending speeds, here are a few important things to consider… The SMTP protocol can often require many “round-trip” cycles, where your computer/server has to wait for a response from us, and vice versa. Normally the best way improve slow sending speeds is to do the following: Open up multiple simultaneous SMTP […]

In this case study, we talk to an optometrist and discover how SMTP2GO helped their business during the Covid-19 pandemic.  A fact of modern life is increased screen-time. Most of us spend far too long looking at our computers and devices – more so during the pandemic and with the increase of working from home. […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to statista.com, the average cart abandonment rate across all devices was above 80% in 2021. That’s a huge segment that should be retargeted to regain those sales. This is where abandoned cart emails come in. Why do people abandon their shopping […]

One of the features that we offer to our high-volume users is IP Pooling. IP Pooling allows you to organize and categorize your dedicated IP addresses to improve deliverability. Doing so will help your emails to land in the inbox and to avoid those pesky spam filters. Many of our users choose to send their […]

It’s 2022, incredibly… 2021 went by in a flash, and it’s like 2020 got lost in the ether! Hands up if you look at photos from 2019 and think it’s last year! So, here we are knee-deep in January. It’s not the best month of the year but it is a great time to reflect […]

We love email! And it’s not just us: it’s incredibly popular with others, too. In 2022, 126.7 trillion emails are expected to be sent. That is A LOT of inbox action. This is why email marketing will never go out of fashion!  The digital marketing landscape tends to change year on year, but email consistently continues […]