The Deliverable Diary

Few things are more frustrating than the 550 error message – besides, possibly, a broken coffee machine! Let’s dig into what this cryptic message means and how you can resolve it. 550 Error, What?! You will often see a 550 error accompanied by a small (yet arguably mystifying) message, such as “administrative prohibition” or “relay […]

Sending email with SMTP2GO is a piece of cake but, occasionally, it can go wrong… In this post, we take a look at how to investigate and troubleshoot email delivery issues in your SMTP2GO account, helping ensure the best delivery rates. Email delivery issues: how to troubleshoot Log in to your SMTP2GO account, go to […]

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool for […]

2022 absolutely flew by! We’re here again to review what’s in store for 2023, and what email-marketing trends you should jump on where possible. Hyper personalization This comes up every year, but it now goes way beyond knowing the recipient’s name and using it in the subject line. According to Slideshare, 80% of consumers are […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in. Why do people abandon their shopping carts? From price […]

On the hunt for an SMTP provider and don’t know what to look for? Keep reading to help ease your decision. When looking for an external SMTP provider, there are many things that you’ll need to take into account. Will my emails reach the inbox? What features are on offer? Is there a reliable support […]