Inbox Expo 2021 was a smash hit for #emailgeeks across the globe!
This year, we were lucky enough to be invited to speak alongside a number of industry leaders to talk about one of our favorite things: email!
Louise, one of our Customer Success Engineers, presented “The Email’s Your Oyster. The Customer’s Your Pearl”, you can catch her presentation here, and I discussed “List-collection Methods and Best Practices.”
My Inbox Expo presentation
I like to believe I know everything about email, but in an ever-changing industry, Inbox Expo was a great opportunity to explore some areas that I am not as familiar with and to take a glimpse into the future of email. There was so much content to get stuck into! We also had some great feedback for our own presentations.
In all honesty, it was the first time I had presented on a professional level and I was a little nervous, to say the least. But it was such a fantastic opportunity that I thank both the organizers of Inbox Expo and of course, my manager at SMTP2GO for encouraging me to do it.
Not only was it a professional learning experience, but it was also a great networking opportunity. I have met some fellow email geeks along the way who I can’t wait to meet in person once these events are ‘in real life’ again (which I know we are all ready and waiting for)!
Brief outline of my presentation
Part one discussed the dangers of a purchased/harvested mailing list and went over some of the things to watch out for along your list-building journey. Whereas part two, I share some quality list-collection methods and some top tips on list hygiene.
If you didn’t attend Inbox Expo this year, and you want to know why I look like this (👇) when someone comes to me with a purchased mailing list, then catch the recording below, enjoy!
About the author
Teresa Smith
Teresa has been at SMTP2GO since 2017, currently as Customer Success Engineer. She started on the support desk, where she spent years on the deliverability frontline: SPF and DKIM misalignments, TLS handshake failures on legacy MFCs, IP throttling on Gmail, the standard list. She holds an MBA in International Business and writes regularly on the SMTP2GO blog about the issues that show up in support tickets so often they've stopped feeling like edge cases.
