Running a business can be stressful at the best of times. Add in the Covid-19 disruptions, and the future might start to seem bleak. However, it doesn’t have to be. We’ve put together a few tips to help keep you ticking over until things can get back to normal.
Get your mailing lists in order
If you find that you’ve got some free time on your hands, the first thing to do is to organize your mailing list. Check your Suppressions page to make sure that you’ve removed any unsubscribes or bounced emails.
Keep your clients in the loop
Contact your clients to let them know what your plans are. Are you temporarily closed for business, or are you still taking online orders? If you’re going online, point them to your online services and explain how they work.
Check out the competition
Have a look at your competitors and see what they’re doing to keep cash flowing. Can you adapt that to your business?
Customers are glued to their phones right now. It’s a better time than ever to turn to social media. Check in with your customers and ask how they’re doing. Keep your posts light and give them an opportunity to interact by generating conversation. Remind them why they love your brand and they’ll be missing you in no time. Live videos will get people talking, even if it’s just chit-chat, but this chit-chat can help to increase your organic reach.
Schedule your correspondence
By creating your emails and scheduling them in advance, you can turn your attention to other more pressing issues, knowing that your customers will be reminded that you’re still there.
Look to the future
We understand that not all businesses can be run online, however, you can ask your customers to plan for the future. Gift vouchers are a fantastic way to generate some cash flow for a small business, and your customers have something to look forward to.
After the dust settles, customers are going to look for an opportunity to treat themselves- which is where coupons come in. They’ll want to get back to normality and they’ll appreciate the little things more than they did before. Why not try a coupon like the one below to encourage them to share these moments with you?