The Deliverable Diary

Let’s look at email usage… Does email mean the same to different generations? Do we use email in the same way, or for the same purposes? A couple of decades on from its mass adoption, email is still one of the most effective methods of business communication and this is why roughly 294 billion emails […]

Inbox Expo 2021 was a smash hit for #emailgeeks across the globe! This year, we were lucky enough to be invited to speak alongside a number of industry leaders to talk about one of our favorite things: email! Louise, one of our Customer Success Engineers, presented “The Email’s Your Oyster. The Customer’s Your Pearl”, you […]

Marketing Masters know how to sell, but it’s often your friend, neighbor or favorite Instagrammer who’s calling the shots when it comes to what you’re reading, buying and clicking on. Their reviews, posts and recommendations are called user-generated content or social proof, and whether you notice it or not, you’re listening! Nielsen’s Global Trust in […]

Experiencing a serious case of Overwhelming-Inbox? Avoid the turmoil of finding an important email among an avalanche of messages and discover how to effectively perform an email search. We’ve gathered a series of tips to help you find that email you’ve been looking for. Clicking through hundreds of archived emails can feel like a full-time […]

That joke is a real winner, but is emailing it around a real waste? While hitting send may feel harmless, your emailing habits could be causing a serious email carbon footprint. With new research showing an environmental cost, and other researchers concluding emails are a negligible drop in the ocean, is it really a concern […]

There’s a battle being waged just beyond your inbox… You can’t hear it, and you can very rarely see it. It is a battle to the death against spam. It’s ISPs vs spammers, with some anti-spam “entities” such as Spamhaus thrown in as covert forces. You, me, and anyone who uses email to run their […]