The Deliverable Diary

An ode to the oh-so-important email and the people who helped to shape its history. If you’d like to read more, check out our blog post on The history of email: best bits.  

Have you ever missed an important email campaign? Perhaps you didn’t realize that ‘International Women’s Day‘ was looming or Valentine’s Day just slipped your mind (not only with your partner). These missed events are missed opportunities to promote your brand under a different light. For that reason, it’s extremely important to plan ahead and get those email […]

You might want to sit down for this one! There’s a lot of email marketing jargon out there, and I am going to explain it all! 😛 A/B testing This one’s pretty useful! A/B testing involves sending out two different versions of an email. One may have an image at the top, one may have a […]

Not one person created email, it was developed over time to become what it is today. It started off like a post-it type note that would pop up on your desktop screen. Although, it would only work on the same computer, so not very useful! It wasn’t until 1971 when Ray Tomlinson (who some claim to be the […]

Did you know, email marketing was voted by customers to be the preferred way to receive marketing material? If not, you do now! So, if your email marketing game isn’t up to scratch, you’ll want to read on to discover our top tips on email marketing for small businesses. Make signing up easy If you […]

Did you know that 55% of emails are opened on mobile devices?  If you’re not already optimizing your emails for mobile use, then you should be! Here are our top tips for making sure that your emails get the attention they deserve when opened on a handheld device. KISS- Keep it short & simple Your […]