The Deliverable Diary

Recent feature updates causing you to change SMTP provider? If you are currently looking for an SMTP provider that can offer alternative SMTP authentication types, look no further. 👋🦸‍♀️🦸‍♂️ Many companies/individuals have switched to SMTP2GO over the years! According to their reviews and feedback, they’ve not regretted it one bit! ⭐⭐⭐⭐⭐ “I should have signed […]

It’s always nerve-racking making new friends. You want to get the niceties just right and have the perfect timing too. Yikes – it can be such a minefield! Like a potential BFF, a brand new subscriber is an exciting time for your business, and luckily there’s plenty that can be done to keep them hanging […]

A bit of ID always goes a long way. You keep a card in your wallet at all times, and now your brand can do the same with BIMI! Swap the leather purse for a customer’s inbox, and you have the perfect place to pop your brand’s image. So, first thing’s first, what exactly is […]

A snazzy logo and swish color scheme can only get you so far. What you need is a reputation that puts you in the prime position: the coveted inbox. It’s the holy grail that can seem impossible, but doesn’t have to be. See how far your sending reputation can take you with these handy tips. […]

When reaching out to our clients via email, we’re trying to make a personal connection via a very impersonal channel. This is where storytelling comes in. Email is often a one-way form of communication so if we’re not asking the customers to engage in dialogue with us, we need to find another way to make […]

When it comes to email marketing, your suppression list is essential! Not only to maintain your sender reputation but to comply with the CAN-SPAM act’s requirements for commercial messaging. The suppression list consists of recipients who have unsubscribed from your mailing list, who have made a spam complaint and, of course, is a collection of […]