The Deliverable Diary

A snazzy logo and swish color scheme can only get you so far. What you need is a reputation that puts you in the prime position: the coveted inbox. It’s the holy grail that can seem impossible, but doesn’t have to be. See how far your sending reputation can take you with these handy tips. […]

With an ever-changing legal landscape, it’s only expected that new legislations are introduced along the way. First, it was the CAN-SPAM Act (December 2003), then, it was GDPR (May 2018), and now (July 2020), it’s CCPA, the California Consumer Privacy Act. In the world of email and email deliverability, these new regulations come strongly into […]

When reaching out to our clients via email, we’re trying to make a personal connection via a very impersonal channel. This is where storytelling comes in. Email is often a one-way form of communication so if we’re not asking the customers to engage in dialogue with us, we need to find another way to make […]

When it comes to email marketing, your suppression list is essential! Not only to maintain your sender reputation but to comply with the CAN-SPAM act’s requirements for commercial messaging. The suppression list consists of recipients who have unsubscribed from your mailing list, who have made a spam complaint and, of course, is a collection of […]

We’re often told to keep clichéd subject lines to a minimum, but every now and again it’s fun to get cheesy! We’ve put together a few of our favourite seasonal subject lines that work well and stand out from the rest. Are you a fan of fun puns, or do you prefer to keep things […]

Ever wondered if that email you sent just fell into some great internet abyss? Take the mystery out of email delivery with this handy toolkit of email tracking tips. Before fretting over whether your email made it to the inbox or junk folder, or whether the recipient opened it at all, there are tools to […]