The Deliverable Diary

Knowing more about your customers is key when it comes to successful email engagement. So, where does email intelligence come in, and what is it? What is email intelligence? Email intelligence is an automatic process based on continuous machine learning used to gain statistical insights into your customers, helping you segment and target your marketing/sales […]

As 2019 ends and 2020 begins, it’s time to start setting achievable email-marketing goals for the year ahead. Time flies so goal setting is a great way to ensure that 2020 doesn’t pass you by. Cheers to another new year, it’s going to be great! Email-marketing goals Build your subscribers list Subscribers are the real […]

Segmenting your mailing list should be a top priority before designing each email campaign. You’ll want to send the right content to the right people. In fact, by segmenting your mailing list and creating personalized content, you’ll increase open rates and engagement. Some marketers even state that they’ve seen a 760% increase in revenue from […]

Black Friday is almost here and Christmas is looming! If you didn’t already know, Black Friday is the biggest shopping-holiday that exists today. Some companies actually extend the Thanksgiving holiday for their employees to enjoy this day and spend, spend, spend (how nice!). As Black Friday is so huge, the competition is equally massive. It […]

Have you ever sent an email with an important document attached, only to find out afterwards that the intended recipient got the email but not the attachment? Check out our guide to optimizing your attachments for email, so you can rest assured that both email AND attachment get delivered. Pesky PDFs PDFs can be tricky […]

Working in the email space, it’s very clear just how many people send emails (we have millions of emails being sent through our servers on a daily basis) and email is still the most effective permission-based communication channel. In 2020, we can expect the number of email users to climb to a staggering 4 billion […]