The Deliverable Diary

Missing emails: the eternal mystery. You know you sent it, but they’re saying they’ve not received it. It’s a story as old as, err, email! But how to prove the email’s been sent and stop getting stuck in the ‘I sent it/I didn’t get it’ loop?  If you have a recipient telling you that they […]

When it comes to ticket requests, we like to take a pre-emptive strike approach, anticipating problems before they begin. Our dedicated, award-winning support team is happy to receive your inquiries and questions but you know what they enjoy even more? Giving you the tools and strategies that will help you empower yourself and take ownership […]

Email is a part of your daily working life. You’ve heard of an SMTP provider, but do you need one? Oh, yes! What is SMTP? SMTP stands for Simple Mail Transfer Protocol and it’s the process that happens each time you send an email. Check out this infographic “How Email Works (Made Simple)” for more […]

Few things are more frustrating than the 550 error message – besides, possibly, a broken coffee machine! Let’s dig into what this cryptic message means and how you can resolve it. 550 Error, What?! You will often see a 550 error accompanied by a small (yet arguably mystifying) message, such as “administrative prohibition” or “relay […]

Transactional emails are one of the few things you can expect to arrive in your inbox – and this makes them powerful! Nothing causes panic quite like making a big purchase online and realizing the order confirmation has yet to make an appearance in your inbox. This simple transactional email is a powerful tool for […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in. Why do people abandon their shopping carts? From price […]