Although most have stepped away from SMS for personal interactions, interactions with businesses via SMS are on the rise with many companies looking to invest in SMS communication, particularly since the pandemic.
SMS marketing
SMS marketing is the use of SMS to send marketing messages to opt-in recipients and is best used for short and to-the-point messages, such as personalized promotions and discounts. Often, businesses choose SMS over other marketing channels for its engaging and cost-efficient benefits.
Here is a great example by fashion brand, Jenni Kayne.
SMS for notification purposes
Sometimes, you need to tell your existing customers some really important information, and you need to tell them ASAP. According to Mobile Monkey, SMS messages are read instantly (the majority of the time), making them the most effective for time-sensitive updates, such as Status and company updates.
Here’s a great example from an airline, pretty important, right?
Or perhaps you just want to remind your customers of an appointment or plan. These types of SMS notifications are particularly useful and used often in the health industry as missed appointments are both costly and inconvenient. According to powerdiary, this proactive approach to reminding your customers of an appointment works better than other strict cancelation policies.
Transactional SMS
Transactional SMS work in the same way as transactional email. They occur after an action has been taken, such as signups, shipping confirmation, 2FA login attempts, and password resets.
As you can see, there are many different ways to incorporate SMS into your regular updates and communications with customers.
SMTP2GO’s own SMS feature is now live for transactional and marketing. This is now the required method for sending email-SMS as sending to an external SMS gateway is no longer supported.
About the author
Teresa Smith
Teresa has been at SMTP2GO since 2017, currently as Customer Success Engineer. She started on the support desk, where she spent years on the deliverability frontline: SPF and DKIM misalignments, TLS handshake failures on legacy MFCs, IP throttling on Gmail, the standard list. She holds an MBA in International Business and writes regularly on the SMTP2GO blog about the issues that show up in support tickets so often they've stopped feeling like edge cases.
