The Deliverable Diary

Sick of us going on and on about the importance of a clean mailing list? If you are cleaning your mailing list on a regular basis, feel free to pat yourself on the back and close this tab. If not, read on to find out why it’s SO important, and how you’ll need to go […]

One of SMTP2GO’s focuses is in giving back to the community. We’re going to use these Charity Spotlight posts to introduce you to some of the organizations that have a special place in our hearts. The first charity that we’re going to talk about is Smile Dial: supporting Kiwi families raising kids with special needs. […]

From big corporations, sending millions of emails per month, to the smaller guys sending less (but equally important) messages, we’re delighted to help all kinds of businesses keep their bounce and spam rates low. Here we chat to Ivo Kuipers, a freelance developer, who’s based in the Netherlands and is a SMTP2GO newbie. Welcome, Ivo! […]

A snazzy logo and swish color scheme can only get you so far. What you need is a reputation that puts you in the prime position: the coveted inbox. It’s the holy grail that can seem impossible, but doesn’t have to be. See how far your sending reputation can take you with these handy tips. […]

With an ever-changing legal landscape, it’s only expected that new legislations are introduced along the way. First, it was the CAN-SPAM Act (December 2003), then, it was GDPR (May 2018), and now (July 2020), it’s CCPA, the California Consumer Privacy Act. In the world of email and email deliverability, these new regulations come strongly into […]

When reaching out to our clients via email, we’re trying to make a personal connection via a very impersonal channel. This is where storytelling comes in. Email is often a one-way form of communication so if we’re not asking the customers to engage in dialogue with us, we need to find another way to make […]