The Deliverable Diary

When it comes to emails, looks are important, but reputation and deliverability beat a link any day. URL shorteners may have been your go-to for creating tight and tidy emails that are easy on the eye, but there’s a chance they’ve been up to no good. Understand why URL shorteners aren’t always the best choice […]

You want your business in the stratosphere, not your bounce rates. Sky-high bounce rate? Here’s what you need to know. We’ll bring you back down to earth. Bounce is a fun word, isn’t it? Not when it comes to email campaigns, it isn’t. In fact, a high bounce rate might be even worse than a […]

Bad deliverability rates? Stick with us to find out what affects deliverability to improve inbox placement and your customer’s overall email experience. Reputation Your sender domain and IP reputation are crucial. If your domain or IP address is new, you won’t have any sender reputation which looks suspicious to incoming servers. This is why a […]

Transactional emails may already be a part of your business, but is transactional SMS? Read on to find out why you should be using transactional SMS to improve your overall user experience, especially for those busy bees who might not be able to regularly check their inbox. One big difference between transactional email and transactional […]

For maximum email delivery rates and better branding, we require adding verified senders. Adding verified senders to your account means that SPF and DKIM are automatically handled by us. To be allowed to send through your account you must send from a verified sender. We offer two options to achieve this that include verifying your sender […]

Missing emails: the eternal mystery. You know you sent it, but they’re saying they’ve not received it. It’s a story as old as, err, email! But how to prove the email’s been sent and stop getting stuck in the ‘I sent it/I didn’t get it’ loop?  If you have a recipient telling you that they […]