The Deliverable Diary

2022 absolutely flew by! We’re here again to review what’s in store for 2023, and what email-marketing trends you should jump on where possible. Hyper personalization This comes up every year, but it now goes way beyond knowing the recipient’s name and using it in the subject line. According to Slideshare, 80% of consumers are […]

This post answers questions we receive from customers migrating to SMTP2GO from another ESP / SMTP provider. Frequently Asked Questions: Do you have a free plan? Yes, the free plan allows 1,000 emails per month and has a limit of 200 emails per day (a 25-per-hour limitation applies if no sender domains are verified). It […]

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to Baymard Institute, the average cart abandonment rate is just under 70% (69.99%). That’s a huge segment that should be retargeted to regain those sales. This is where abandoned-cart emails come in. Why do people abandon their shopping carts? From price […]

Emily, who usually lives and works in Spain, has joined our US team and is working from The Big Apple for the next four months while she continues her studies. Below, she has shared her experience of an iconic Christmas in New York so that we can live vicariously through her. “The holiday season is […]

On the hunt for an SMTP provider and don’t know what to look for? Keep reading to help ease your decision. When looking for an external SMTP provider, there are many things that you’ll need to take into account. Will my emails reach the inbox? What features are on offer? Is there a reliable support […]

Ho ho ho! We’re proud to announce our new partnership with the North Pole! SMTP2GO and Santa: Partners in Delivery. As the big day draws near, the North Pole postal service is busier than ever! We know how important it is for your letters to reach Santa, so we’ve put together a plan to make […]