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  • Email Delivery & Tips

Understanding Suppressions

When it comes to email marketing, your suppression list is essential! Not only to maintain your sender reputation but to comply with the CAN-SPAM act’s requirements for commercial messaging. The suppression list consists of recipients who have unsubscribed from your mailing list, who have made a spam complaint and, of course, is a collection of […]

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  • Email Delivery & Tips

Clichéd Subject Lines Can Be Fun!

We’re often told to keep clichéd subject lines to a minimum, but every now and again it’s fun to get cheesy! We’ve put together a few of our favourite seasonal subject lines that work well and stand out from the rest. Are you a fan of fun puns, or do you prefer to keep things […]

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  • Email Delivery & Tips

The Lowdown On Email Tracking

Ever wondered if that email you sent just fell into some great internet abyss? Take the mystery out of email delivery with this handy toolkit of email tracking tips. Before fretting over whether your email made it to the inbox or junk folder, or whether the recipient opened it at all, there are tools to […]

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  • Email Delivery & Tips

Email Writing Tips For Those Who Hate Writing

“Everybody can write.” Right? Well, no actually! Even though it’s an essential part of our professional lives, many find it a struggle and dread having to write an email. Follow our tips for those who find email-writing a challenge.  Billions of emails are sent every day (more than 292 billion, to be precise) and some […]

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  • Email Delivery & Tips

Dos and Don’ts of Email-Preview Text

Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]

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  • Features & Updates

Feature Update: New Pricing Structure!

You spoke, and we listened! After considering feedback from our clients, we’ve updated our pricing structure to give you more bang for your buck. We’ve waved goodbye to our old price plans and have rolled in some new ones. We’ve also updated our pricing page to make it easier to choose the best plan for […]

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