• How to Avoid Inbox Clipping

    How to Avoid Inbox Clipping

    If you use email marketing to communicate with your audience, you may have encountered a problem called inbox clipping. Inbox clipping is when an email client, such as Gmail, truncates or hides part of your email message behind a link that says “[Message clipped] View entire message”. This can affect the readability, deliverability and effectiveness...

  • Email Usage: Key Trends for 2025 and Beyond

    Email Usage: Key Trends for 2025 and Beyond

    We are email geeks here at SMTP2GO (no shame!) and we like to keep an eye on what’s happening in the email industry. The guys over at EmailTooltester are brilliant at researching and collating email statistics and putting them into insightful (fact-checked) reports, packed with fresh data. Here are some highlights from a recent EmailTooltester...

  • Roundup: Inbox Expo Austin 2025

    Roundup: Inbox Expo Austin 2025

    Inbox Expo Austin… What an experience! I just got back from an incredible week in Texas, where I had the absolute privilege of presenting Training Your Emails Like a Puppy. (For anyone who missed it, there’s a summary right here.)

  • Case Study: Ghirardelli Chocolate Company

    Case Study: Ghirardelli Chocolate Company

    For more than 170 years, Ghirardelli has been satisfying America’s sweet tooth with premium, decadent chocolate. Founded by Italian chocolatier Domenico Ghirardelli, this once-small venture has grown into one of the country’s most celebrated heritage confectionery brands.

  • Spammy Dodgers: Fixing Spam Complaints

    Spammy Dodgers: Fixing Spam Complaints

    Spam complaints can feel like a right, old kick in the teeth! Having spent precious time crafting an email, only to find that the recipient has marked it as spam, can leave you feeling deflated. It’s not the end of the world, however, and here we run through how to fix a spammy situation.

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