The Deliverable Diary

YouTube is an incredible source of information with millions of how-to videos and step-by-step guides that even the most novice internet user can take advantage of. But, what happens when the content crosses a line? YouTube features thousands of videos promoting illegal phishing activities and despite reporting them, they are still up on the website. […]

When you send an email, it doesn’t go directly from the your device to the recipient. Instead, it travels between many different computers on its way. Its first port of call is an SMTP server. In order to communicate with this server, you must use the SMTP protocol. WHAT IS SMTP? SMTP stands for “Simple Mail […]

Gmail has previously announced that “some time” in June 2016, they will be adjusting their DMARC policy. This will mean that you’ll only be able to reliably send emails from a @gmail.com email address through Gmail’s own servers. Any SMTP service other than Gmail’s will no longer be allowed. Yahoo and AOL have already made […]

Since Gmail changed its inbox layout, many marketers find their emails appearing under the “Promotions” tab in Gmail, instead of the recipient’s inbox. The tabs are optional for Gmail users, but many recipients are choosing to take advantage of them, to make sorting their mail easier. This isn’t all bad news for marketers, however, as Return […]

Since the OS X Yosemite update to Apple Mail, many clients have been experiencing problems while sending emails. They’ve checked usernames and passwords, swapped port numbers and servers, and re-entered SMTP settings countless times, but nothing seems to work. Here’s how to fix it: From the ‘Mail’ menu, go to ‘Preferences’. Once there, click on […]

Some email senders abuse unsubscribe best practices so badly it seems like they’ve gone a step beyond just ignoring the best practices. They appear to almost want to get their messages marked as spam. To call these bad senders out and to clarify what’s okay and not okay for the rest of us, we’ve put […]