The Deliverable Diary

May 25th, 2018… ring a bell? The day email marketers were working towards, the day email was going to change forever! Was it going to destroy businesses? Was email on its way out? How was the industry going to change the way it approached data collection and abide by these new regulations? Perhaps it won’t […]

We’ve all been there. You hit send, and just a split second too late, you realise what you’ve done. Your skin crawls, shivers run up your spine, and your heart beats like a drum. A haunted house has nothing on this feeling. Maybe you’ve sent the wrong attachment to the wrong person, or you’ve just […]

Choosing the right font for your emails is more important than you might think! Similar to alt attributes (which are often forgotten about), font choice can increase web accessibility for those with a situational or permanent disability. You’ll want to think beyond aesthetics and how your email looks, to how accessible it is on a […]

When growing up, we learned our inside fork from our outside fork, that children were seen and not heard, we were told to offer a firm handshake and to never put our elbows on the table. Mother always ensured that our best manners were brought out around strangers. But, where do we learn about email […]

If you’re sending newsletters to your subscribers on a regular basis, you’ll want to check out our infographic below on “How to Create a Newsletter” to find out what you should and shouldn’t include. Alongside our infographic on “Email Marketing, Do’s and Don’ts“, you can’t go wrong.

We all know the difference between receiving a bill in the mail, and a fun letter or a birthday card. We’re normally a bit more hesitant to open a bank statement, whereas a colorful invitation gets opened right away. Why should our emails be any different? Fun and humor are great ways to make sure […]