The Deliverable Diary

SMTP relay is becoming more and more important each and every day that you are most likely hearing the term pop up every now and again, but what is it? SMTP stands for Simple Mail Transfer Protocol; in other words, it’s job is to relay and deliver your outgoing emails. How does SMTP work? SMTP […]

Have you ever wondered what an email feedback loop is? Well, if you are sending emails on a regular basis to your subscribers or clients, I’d say, it’s a good idea to read on and find out what happens when your email is marked as SPAM and why it is important to enable feedback loops […]

Just like you regularly clean your house to keep it free from unwanted clutter, dirt and germs, it’s also a good idea to clean your email lists regularly (also known as list hygiene). This’ll ensure that you minimize bounces, improve conversion rates and stay on the good side of ISPs and regulators (incl. EU GDPR […]

Transactional emails can be summed up by “non-bulk” email. It is mail that has been triggered by an action on the client’s part. There are a few different types of transactional emails, here are the most common ones to increase interaction: Welcome emails / email confirmation emails– These are sent out once a client signs […]

We’re an international company dealing with international emails, so we appreciate that location matters! This is why, if you’re sending from the EU, you have the choice to send via our European servers. We have servers based in Frankfurt (Germany) and London (UK), as well as Fremont (CA), Newark (NJ), Singapore and Sydney (Australia). If […]

The following post is a rough outline to GDPR compliance and must not be used as an official guideline. You may want to appoint legal counsel to ensure that you are GDPR compliant. What is GDPR? If your company is based within the European Union, or if you have European clients, this may prove to […]