The Deliverable Diary

When it comes to emails, looks are important, but reputation and deliverability beat a link any day. URL shorteners may have been your go-to for creating tight and tidy emails that are easy on the eye, but there’s a chance they’ve been up to no good. Understand why URL shorteners aren’t always the best choice […]

IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle? What makes up […]

With the right emails, you can encourage those silent subscribers to step away from the “unsubscribe” button – meaning you can finally breathe a sigh of relief! Re-engagement is a delicate strategy that ensures you target any disengaged reader without sounding like a desperate friend  begging for attention. A growing subscriber list is always exciting, […]

We’re all ready to turn over a new leaf for 2021 but, before we leave 2020 in the dust, it’s time to see the mark it left on email marketing. Where has the year of the pandemic taken the humble email, and where is it sending us in this shiny new year? Keep on top […]

What a year 2020 has been: never could we have imagined it. This time last year, the idea of a global pandemic, which continues to rage on and on, seemed like the stuff of sci-fi fantasy. Yet here we are… But how has this year affected SMTP2GO? Charles Abrahamson, our CEO, who’s based in New […]

On the hunt for an SMTP provider and don’t know what to look for? Take a look at our competitor comparison chart below to help ease your decision. When looking for an external SMTP provider, there are many things that you’ll need to take into account. Will my emails reach the inbox? What features are […]