The Deliverable Diary

Did you know that the average worker spends 28% of their time managing their emails? That’s more than 11 hours per week! Dictation could help you to save hours writing emails as speech-to-text is three times quicker than typing. Let’s take a look at the numbers… The average person types 40WPM The average person speaks […]

Have you ever been expecting an important email, only to find it ended up in your spam folder? Or worse yet, it didn’t even reach you? If the email sender has done everything correctly on their end, it may be time to safelist their email address, domain or their outgoing IP addresses. What is a […]

When it comes to emails, looks are important, but reputation and deliverability beat a link any day. URL shorteners may have been your go-to for creating tight and tidy emails that are easy on the eye, but there’s a chance they’ve been up to no good. Understand why URL shorteners aren’t always the best choice […]

IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle? What makes up […]

With the right emails, you can encourage those silent subscribers to step away from the “unsubscribe” button – meaning you can finally breathe a sigh of relief! Re-engagement is a delicate strategy that ensures you target any disengaged reader without sounding like a desperate friend  begging for attention. A growing subscriber list is always exciting, […]

We’re all ready to turn over a new leaf for 2021 but, before we leave 2020 in the dust, it’s time to see the mark it left on email marketing. Where has the year of the pandemic taken the humble email, and where is it sending us in this shiny new year? Keep on top […]