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  • Email Delivery & Tips

Email Marketing Trends for 2021

We’re all ready to turn over a new leaf for 2021 but, before we leave 2020 in the dust, it’s time to see the mark it left on email marketing. Where has the year of the pandemic taken the humble email, and where is it sending us in this shiny new year? Keep on top […]

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  • Company Life

2020: An Overview with our CEO

What a year 2020 has been: never could we have imagined it. This time last year, the idea of a global pandemic, which continues to rage on and on, seemed like the stuff of sci-fi fantasy. Yet here we are… But how has this year affected SMTP2GO? Charles Abrahamson, our CEO, who’s based in New […]

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  • Email Delivery & Tips

SMTP: A Competitor Comparison

On the hunt for an SMTP provider and don’t know what to look for? Take a look at our competitor comparison chart below to help ease your decision. When looking for an external SMTP provider, there are many things that you’ll need to take into account. Will my emails reach the inbox? What features are […]

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  • Email Delivery & Tips

How to Stay Out of the Spam Folder (Video)!

Despite the popularity of social media, email is still the #1 way to reach your customers. That’s why it’s not much good to you if your emails keep ending up in the spam folder. That’s where we come in! Today, we’re going to take a look at how we can take your emails from the […]

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  • Email Delivery & Tips

Increase Email Engagement with Storytelling

When reaching out to our clients via email, we’re trying to make a personal connection via a very impersonal channel. This is where storytelling comes in. Email is often a one-way form of communication so if we’re not asking the customers to engage in dialogue with us, we need to find another way to make […]

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  • Email Delivery & Tips

GDPR: 18 Months On

May 25th, 2018… ring a bell? The day email marketers were working towards, the day email was going to change forever! Was it going to destroy businesses? Was email on its way out? How was the industry going to change the way it approached data collection and abide by these new regulations? Perhaps it won’t […]

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