The Deliverable Diary

Whether you send HTML or plain text emails will depend on the type of communication and to whom you are sending the email. HTML: what do I need to know? HTML emails contain HTML (Hypertext Markup Language) code, which allows images, links, formatting, and other visual elements. They are most commonly used in email marketing […]

If you believe your SMTP2GO account has been compromised (alternatively known as “hacked”) we recommend taking the following steps and reaching out to our support team immediately who can investigate further. The main compromised account indications include: Suspicious sending or unusual/unfamiliar activity in the account’s reporting (Activity, Summary, Suppressions, etc.). You start receiving a number […]

As summer approaches and the vacation season beckons, many of us eagerly anticipate a well-deserved break from our daily routines. However, planning for a vacation nowadays involves more than just packing your bags and setting an out-of-office reply. Enhance your time away and maintain professional relationships by sending a pre-vacation email using SMTP2GO. This effective […]

What’s a warmed-up IP and do I need one? Keep that IP warm and toasty for deliverability rates that won’t leave you cold. Think of it like hot chocolate for your email game. In scientific terms, IP warming is the practice of gradually, ethically, and intentionally increasing the volume of email sent with a dedicated […]

Have your sent emails disappeared from the Outbox? We often get asked this question when in fact, it’s not related to SMTP2GO but to your email client itself. For the sake of this blog, we are going to use Outlook as an example. Other email clients should have similar settings. First of all, you are […]

Now that email is moving beyond its original frontiers into the exciting world of email-to-SMS it is worth revisiting some best practices to avoid having your texts get blocked by spam filters or flagged as junk in your recipient’s phones. The methods will be familiar to you if you are well-versed in the best way […]