The Deliverable Diary

If email writing has been part of your routine for years, it’s natural to feel a touch uninspired some days… Enter Email AI, the productivity powerhouse! Tools, such as Google Gemini, can save time, boost productivity and enhance clarity. The key to unlocking Email AI’s full potential lies in one simple skill: crafting the right […]

Hi, I’m Lou! By day, I’m a Customer Success Engineer at SMTP2GO but in my free time, I’m also Doctor Loulittle. I’m a Canine Behaviour Expert and I’ve spent many years helping people to improve their relationships with their dogs. It might surprise you that I see many parallels between training puppies and managing email […]

Email testing is a crucial part of any successful email marketing strategy. By following these email testing tips, you ensure your campaigns look great, function properly, and land in your recipients’ inboxes—not their spam folders. Testing can, however, be a double-edged sword. If done carelessly, you risk sending “test” emails to your entire contact list […]

Does this sound like you? “Sorry to bother you with this post, I just thought it would be an interesting topic to look over and relevant for your job role, but I understand if you don’t have time to read it.” If it does, discover how to write confident emails! As women, we often tend […]

Email marketing remains one of the most effective ways to reach and engage your audience. With inboxes overflowing, however, it’s crucial to ensure your email marketing content stands out AND delivers value. Also, if the content of an email isn’t up to scratch, it might end up in the spam folder – and this isn’t […]

Auto-forwarding emails may seem like a convenient way to stay on top of multiple inboxes, but it brings serious challenges. At SMTP2GO, we prioritize security, deliverability and ensuring that users have full control over the emails they send. Here’s why we don’t allow the auto-forwarding of mail and why this policy helps keep your email […]