The Deliverable Diary

Email testing is a crucial part of any successful email marketing strategy. By following these email testing tips, you ensure your campaigns look great, function properly, and land in your recipients’ inboxes—not their spam folders. Testing can, however, be a double-edged sword. If done carelessly, you risk sending “test” emails to your entire contact list […]

Does this sound like you? “Sorry to bother you with this post, I just thought it would be an interesting topic to look over and relevant for your job role, but I understand if you don’t have time to read it.” If it does, discover how to write confident emails! As women, we often tend […]

Email marketing remains one of the most effective ways to reach and engage your audience. With inboxes overflowing, however, it’s crucial to ensure your email marketing content stands out AND delivers value. Also, if the content of an email isn’t up to scratch, it might end up in the spam folder – and this isn’t […]

Auto-forwarding emails may seem like a convenient way to stay on top of multiple inboxes, but it brings serious challenges. At SMTP2GO, we prioritize security, deliverability and ensuring that users have full control over the emails they send. Here’s why we don’t allow the auto-forwarding of mail and why this policy helps keep your email […]

In today’s fast-paced world, more than 50/70% (depending on the generation) of emails are opened on mobile devices. If you aren’t optimizing your emails for smaller screens, you risk losing engagement or frustrating your readers. Follow these best practices to ensure your emails are mobile-friendly and optimized for the best possible experience! Responsive Design is […]

Safelisting is a crucial step to ensure that your recipient server does not mistakenly block your emails as spam when they are sent from your own domain. Sometimes, when sending emails from your domain through an SMTP server to the same domain (intra-domain), the recipient server might interpret these emails as spoofed. This can result […]