The Deliverable Diary

When it comes to marketing, there are many communication channels to choose from that can be a little overwhelming, especially for smaller businesses without a dedicated marketing team. There is one marketing tool, however, that all businesses should be taking advantage of – and that’s the email list. Email marketing efforts continue to bring ROI […]

Email is the preferred method of business communication with billions and billions of emails being sent on a daily basis but could we send better, more effective messages? SMTP2GO helps improve the technical side of delivery, but what about the human side of delivery? I spoke to MBTI® practitioner, Tamsin Regnes, who talks about how […]

Falling into the right tab is never just a happy accident. It takes a few purposeful actions to work your way into the Primary folder, and we’re here to help you do it. If you’d rather not fall into the pit of Promotions, see our handy tips below. Gmail (and beyond) have initiated a way […]