The Deliverable Diary

As 2025 ticks on, email marketing continues to evolve, driven by new technologies and shifting consumer expectations. Below are some key trends shaping the future of email marketing this year. Hyper-Personalization Through AI With advancements in AI, email marketers can offer highly tailored experiences. AI tools analyze user data to predict preferences, optimize send times, […]

Does this sound like you? “Sorry to bother you with this post, I just thought it would be an interesting topic to look over and relevant for your job role, but I understand if you don’t have time to read it.” If it does, discover how to write confident emails! As women, we often tend […]

Email marketing remains one of the most effective ways to reach and engage your audience. With inboxes overflowing, however, it’s crucial to ensure your email marketing content stands out AND delivers value. Also, if the content of an email isn’t up to scratch, it might end up in the spam folder – and this isn’t […]

Auto-forwarding emails may seem like a convenient way to stay on top of multiple inboxes, but it brings serious challenges. At SMTP2GO, we prioritize security, deliverability and ensuring that users have full control over the emails they send. Here’s why we don’t allow the auto-forwarding of mail and why this policy helps keep your email […]

In today’s fast-paced world, more than 50/70% (depending on the generation) of emails are opened on mobile devices. If you aren’t optimizing your emails for smaller screens, you risk losing engagement or frustrating your readers. Follow these best practices to ensure your emails are mobile-friendly and optimized for the best possible experience! Responsive Design is […]

When is a delay actually a delay? Discover more about email delivery times. When we hit “send” on an email, we often expect it to reach its recipient’s inbox in an instant. It’s a common misconception that email delivery is immediate, but the reality is that many factors influence how quickly an email travels from […]