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  • Email Delivery & Tips

A Look at Conversational Marketing

In today’s fast-paced digital landscape, traditional marketing methods face increasing challenges in capturing and retaining customer attention. As consumers become more selective about the brands they engage with, businesses must adapt their strategies to meet evolving expectations. One of the game-changers in today’s fast-paced digital arena is conversational marketing. What is Conversational Marketing? It’s a […]

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  • Email Delivery & Tips

Ditching No-Reply Emails: What to Use Instead (Part 2)

Email marketing isn’t just about sending messages; it’s about weaving a magical connection with your audience. Let’s unravel the secrets to boosting customer interaction, seizing content opportunities, and expanding your network with these helpful ‘no-reply’ alternatives. The no-reply dilemma In the world of email marketing, establishing genuine connections is pivotal for success. No-reply email addresses […]

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  • Email Delivery & Tips

Non-profits: How to Reach Donors’ Inboxes

According to the Email Deliverability Benchmarks Study by EveryAction, non-profits face a formidable challenge. With an industry average spam rate of 20.18%, it’s estimated that charitable organizations missed out on a staggering $92.8 million due to spam filters and low deliverability rates. Despite these hurdles, email marketing remains a cornerstone for non-profit communication, prized for its […]

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  • Email Delivery & Tips

5 Compelling Reasons to Abandon No-Reply Emails (Part 1)

Email is a crucial part of how we connect in our personal and professional lives. But, you know what’s raising eyebrows? The old-school use of no-reply email addresses. Let’s break down five key reasons why it’s high time to reconsider this outdated approach to sending emails. A roadblock to smooth delivery Guess what? Some internet […]

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  • Email Delivery & Tips

Convert your Social Media Followers into Email Subscribers

Why is it important to have a solid list of email subscribers? While social media is a great way to grow your audience and reach new potential customers, social media platforms are not always reliable or stable. They can change their algorithms, policies or features at any time, which can affect visibility, engagement and reach. […]

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  • Email Delivery & Tips

Unveiling the Future: Email Marketing 2024

Digital marketing is an ever-evolving space and email remains a powerful tool for businesses to connect with their audience. As we begin the new year, let’s explore the top email marketing 2024 trends that are set to reinvent the way brands engage with their subscribers. User Generated Content User-generated content (UGC) is on the rise […]

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