The Deliverable Diary

If you use email marketing to communicate with your audience, you may have encountered a problem called inbox clipping. Inbox clipping is when an email client, such as Gmail, truncates or hides part of your email message behind a link that says “[Message clipped] View entire message”. This can affect the readability, deliverability and effectiveness […]

We are email geeks here at SMTP2GO (no shame!) and we like to keep an eye on what’s happening in the email industry. The guys over at EmailTooltester are brilliant at researching and collating email statistics and putting them into insightful (fact-checked) reports, packed with fresh data. Here are some highlights from a recent EmailTooltester […]

In a crowded inbox, attention is everything. Marketers need more than just compelling subject lines, they need visuals that move. Enter the animated GIF. Used wisely, GIFs can help emails stand out, convey emotion and drive engagement. But does adding movement always move the needle in the right direction? Let’s explore the pros and cons […]

If email writing has been part of your routine for years, it’s natural to feel a touch uninspired some days… Enter Email AI, the productivity powerhouse! Tools, such as Google Gemini, can save time, boost productivity and enhance clarity. The key to unlocking Email AI’s full potential lies in one simple skill: crafting the right […]

You’re scaling from a few thousand emails a day to fifty or a hundred thousand. Maybe more. You have a list, you have a sender domain, and you’d like the mail to actually reach inboxes. Here’s the version your future self wants you to have read before launching. Start at 500 to 1,000 emails on […]

Hi, I’m Lou! By day, I’m a Customer Success Engineer at SMTP2GO but in my free time, I’m also Doctor Loulittle. I’m a Canine Behaviour Expert and I’ve spent many years helping people to improve their relationships with their dogs. It might surprise you that I see many parallels between training puppies and managing email […]