The Deliverable Diary

When is a delay actually a delay? Discover more about email delivery times. When we hit “send” on an email, we often expect it to reach its recipient’s inbox in an instant. It’s a common misconception that email delivery is immediate, but the reality is that many factors influence how quickly an email travels from […]

Safelisting is a crucial step to ensure that your recipient server does not mistakenly block your emails as spam when they are sent from your own domain. Sometimes, when sending emails from your domain through an SMTP server to the same domain (intra-domain), the recipient server might interpret these emails as spoofed. This can result […]

In today’s interconnected world, email remains the backbone of business communication. But with it comes risk — cybercriminals are always on the lookout for vulnerabilities they can exploit. Ensuring your email security isn’t just a good idea; it’s essential. Whether a small business or a large enterprise, safeguarding your email accounts and data should be […]

When sending an email, simply hitting ‘send’ is rarely enough to ensure your message lands where it should. Many steps can be taken to improve email deliverability: one such step is email subdomains. Here we’ll dive into email subdomains and explain why they’re important. What is an Email Subdomain? A subdomain is a subset of […]

You’ve crafted the perfect email: it’s clear, professional and just the right touch of charm. Now comes the final step—sending it out. But should you CC or BCC your recipients? Making the wrong choice can lead to email mishaps and even privacy concerns. Let’s break down the differences between CC and BCC, their appropriate uses […]

Are your subscribers struggling to find the unsubscribe link buried in your email footer (and no, that’s not a good thing)? The answer to streamlined unsubscribe requests lies in list-unsubscribe headers, a game-changer for email marketers. What Are List-Unsubscribe Headers? A list-unsubscribe header is an email header containing specific unsubscribe instructions. This allows email clients […]