The Deliverable Diary

To send a correction email or not? We’ve all been there… You’ve spent hours crafting the perfect email: proofreading every word, testing every link, and hitting send with TOTAL CONFIDENCE! But then, horror of horrors, you realize you’ve made a blunder. Maybe you’ve misspelled someone’s name, sent the wrong offer, or included a broken link. […]

Tired of pulling up the stats from your mailing campaigns and being disappointed? Tired of following up on emails with clients, only to find they never saw them at all? Here’s how to hit the main inbox… Back in the day, you had the spam mailbox to contend with — nowadays the range of unfavorable […]

Whether you send HTML or plain text emails will depend on the type of communication and to whom you are sending the email. HTML: what do I need to know? HTML emails contain HTML (Hypertext Markup Language) code, which allows images, links, formatting, and other visual elements. They are most commonly used in email marketing […]

If you believe your SMTP2GO account has been compromised (alternatively known as “hacked”) we recommend taking the following steps and reaching out to our support team immediately who can investigate further. The main compromised account indications include: Suspicious sending or unusual/unfamiliar activity in the account’s reporting (Activity, Summary, Suppressions, etc.). You start receiving a number […]

As summer approaches and the vacation season beckons, many of us eagerly anticipate a well-deserved break from our daily routines. However, planning for a vacation nowadays involves more than just packing your bags and setting an out-of-office reply. Enhance your time away and maintain professional relationships by sending a pre-vacation email using SMTP2GO. This effective […]

What’s a warmed-up IP and do I need one? Keep that IP warm and toasty for deliverability rates that won’t leave you cold. Think of it like hot chocolate for your email game. In scientific terms, IP warming is the practice of gradually, ethically, and intentionally increasing the volume of email sent with a dedicated […]