The Deliverable Diary

Email remains one of the most effective tools nonprofits have for engaging supporters, driving donations and nurturing long-term relationships. Even as new channels emerge, well-crafted email campaigns continue to outperform many other outreach methods by both reach and return on investment. Why Email Still Matters for Nonprofits Email is not just alive. It’s thriving in […]

You sent the email. The recipient never got it. Now your dashboard says “hard bounce” or “soft bounce” or, if you’re an SMTP2GO user, possibly “rejected.” Three different statuses, three different causes, three different things you should do about them. Here’s the short version, then the long one. Quick Answer Hard bounce: the email failed […]

If you’ve ever contacted our support team about an email issue, you may have been asked to provide the full headers. While that can sound technical, it’s actually a normal and helpful request! So, what are headers? Are they dangerous to share? And why do we ask to see them instead of just reading the email itself?! […]

The intention behind email blocklists is honorable: they’re there to keep our inboxes safe from spam. If you find your domain name or IP address added to one, however, it could seriously harm your deliverability (and make you break down and sob!) BUT it’s not all bad. Learn more about email blocklists and, most importantly, […]

If you’ve ever tried to send a big batch of emails using Outlook, Apple Mail, Thunderbird – or any other standard email app – you already know the struggle! These tools are great for everyday communication – but when it comes to sending to large groups, automations, or personalized campaigns, they simply aren’t built for […]

If you’re a marketer, you know the challenge: getting subscribers to open your emails is one thing, but keeping them engaged once they do is another. Enter interactive emails, a proven way to capture attention, drive clicks, and boost overall engagement. What Are Interactive Emails? Interactive emails go beyond static text and images. They let […]