The Deliverable Diary

If you’ve followed our tips to prevent your email going into spam folders but you’re still having issues, your email formatting may be to blame. In order to determine which emails are accepted by recipient servers, mailbox providers follow RFC protocol on email formatting and content. In the last number of years, in order to […]

A sales email is a lot easier to ignore than a face-to-face sales pitch or even a sales call. For that reason, we need to grab our recipient’s attention from the get-go. Don’t neglect your subject line and pre-header Your subject line and pre-header are the most important part of your sales email (or any […]

“Having SMTP2GO take care of the email side of things for us allows us to focus on what we do best,” Mike Reader, owner of New Zealand’s Hungry Hosting. A fellow company based in New Zealand (like our good selves!), Hungry Hosting offers web hosting services primarily targeted at businesses and individuals who have used […]

It’s safe to say, we’ve ALL sent an email at one point or another and that many of us send emails on a regular basis. But, does anyone know how email works? As part of our “Made Simple” range, the infographic below outlines the four main steps on email delivery and we’ve made it as simple and […]

If you have created an account with us recently, you may have noticed that we asked that you add a Sender Domain… Here’s why! In order to improve your delivery rates, we always recommend creating an SPF record and a DKIM record in your DNS settings and adding them to the Sender Domains page of your […]

Inserting images into your HTML design is highly recommended when it comes to email marketing. Not only will it attract your reader’s eye, but it’s also known to increase user engagement by up to 40%. But be careful, if they are not used correctly, you’ll face no end of delivery/display issues to the point where you should […]