The Deliverable Diary

Email deliverability, otherwise known as inbox placement, is the rate at which your emails reach your customers’ inboxes. Don’t confuse email deliverability and email delivery – although they sound almost identical, they differ in how they measure an email being delivered. Email delivery measures only if your emails are being delivered, irrespective of whether your […]

SMTP relay is becoming more and more important each and every day that you are most likely hearing the term pop up every now and again, but what is it? SMTP stands for Simple Mail Transfer Protocol; in other words, it’s job is to relay and deliver your outgoing emails. How does SMTP work? SMTP […]

Have you ever wondered what an email feedback loop is? Well, if you are sending emails on a regular basis to your subscribers or clients, I’d say, it’s a good idea to read on and find out what happens when your email is marked as SPAM and why it is important to enable feedback loops […]

Industry standards dictate that data is stored for a maximum of 30 days, but what happens if you need to search for an email sent further back than this? This is a request that we often receive from customers and we’re always happy to explain about our email archiving feature. Email archiving Our email archiving […]

Here at SMTP2GO, we have a hub team based in Christchurch, New Zealand, and then a large remote team scattered all over the world. We currently have team members in New Zealand (of course!), Australia, Spain, UK, USA – as well as many other locations. We’re a truly global enterprise. Being a remote worker isn’t […]

Just like you regularly clean your house to keep it free from unwanted clutter, dirt and germs, it’s also a good idea to clean your email lists regularly (also known as list hygiene). This’ll ensure that you minimize bounces, improve conversion rates and stay on the good side of ISPs and regulators (incl. EU GDPR […]