The Deliverable Diary

With the right emails, you can encourage those silent subscribers to step away from the “unsubscribe” button – meaning you can finally breathe a sigh of relief! Re-engagement is a delicate strategy that ensures you target any disengaged reader without sounding like a desperate friend  begging for attention. A growing subscriber list is always exciting, […]

We’re passionate about email here at SMTP2GO and we know that writing a GREAT email isn’t always easy. Award-winning marketer, best-selling author and all-round email guru, Sam Bennett, offers some fantastic tips on how to write emails people read.  Much like Sam, we love email as a communication tool: it’s personal, flexible and adaptable. It’s […]

Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]

1. At SMTP2GO, we care about you and your business We take care of the email business, so you can take care of your business. SMTP2GO was born out of necessity when our CEO, Charlie, struggled to send emails while travelling. As a result, we understand the importance of your emails, and we want to […]

Each year, our staff members are given the opportunity to take a day off to volunteer in their community. Louise lives in Spain and volunteers with animal rescues all over the country. Hi, I’m Louise! This year, I traveled to Pat’s Rescue Retreat in Malaga with donations that we had been collecting all year. It […]

You may be a master wordsmith, but your message goes well beyond the words on the page. Like reading between the lines, your users can use your key design choices to determine a lot about your company. Be on the front foot with your choices of fonts with these helpful tips. Your choice of typography […]