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  • Email marketing for small businesses

    Did you know, email marketing was voted by customers to be the preferred way to receive marketing material? If not, you do now! So, if your email marketing game isn’t up to scratch, you’ll want to read on to discover our top tips on email marketing for small businesses. Make signing up easy If you […]

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    Web Summit 2018: Making the internet a happier place

    This year’s epic tech congress, Web Summit, took place in Lisbon at the beginning of November and I was fortunate enough to attend for the second year running. The largest tech conference in the world saw 70,000 attendees, from more than 170 countries, gather in the Portuguese capital, to have the opportunity to listen to […]

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    Top tips for optimizing your emails for mobile devices

    Did you know that 55% of emails are opened on mobile devices?  If you’re not already optimizing your emails for mobile use, then you should be! Here are our top tips for making sure that your emails get the attention they deserve when opened on a handheld device. KISS- Keep it short & simple Your […]

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    How to Improve CX With Transactional Emails

    Transactional emails, also known as ‘triggered emails’ or ‘automated emails’, are emails that are sent after an action has been taken. More often than not, they are sent to the person who took the action. For example, if you buy a product online, you’ll receive a transactional email once a payment has been accepted. Or, […]

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    How to improve CX with email personalization

    As a company that helps people send email, we were interested to attend the action-packed Emarsys Revolution conference, which was held in London, last month. Having listened to many industry experts speak, one thing became clear: when it comes to sending marketing-related email, recipients/customers are expecting MORE from the emails that drop into their inbox. […]

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    SMTP2GO new feature: Streamlining your account activity

    We’ve listened to customer feedback, and put our developers to work to create a smoother, more streamlined user experience. Your dashboard now has a new page called “Activity” which will conveniently list (in one place) all events that happen to emails sent through your account. We’ve removed the need to have separate report pages, each […]

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