We all know the difference between receiving a bill in the mail, and a fun letter or a birthday card. We’re normally a bit more hesitant to open a bank statement, whereas a colorful invitation gets opened right away. Why should our emails be any different? Fun and humor are great ways to make sure […]
Incoming servers and spam filters are becoming stricter and stricter by the day. That’s why it’s really important to understand what could get your email marked as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are […]
We understand how frustrating it can be if your emails aren’t sending, so we’ve put together a quick troubleshooting checklist to help. Our Customer Support team are always available but sometimes simple issues can be resolved without needing to wait for a response. By following our troubleshooting tips, you’ll be able to rule out some […]
Email is the preferred method of business communication with billions and billions of emails being sent on a daily basis but could we send better, more effective messages? SMTP2GO helps improve the technical side of delivery, but what about the human side of delivery? I spoke to MBTI® practitioner, Tamsin Regnes, who talks about how […]
Email marketing was voted one of the preferred ways to receive marketing material. With that in mind, we thought it’d be a good idea to share our infographic on “Email Marketing, Do’s and Don’ts”. Is your email etiquette up to scratch?
We’ve said it before, and we’ll be sure to say it again, but your subject line is the most important part of your email. If your subject line fails to attract your reader’s attention, your content may as well not exist. Sad but true! “35% of recipients open emails based solely on the subject line.” […]
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