Whether you’re considering or already using email for your brand, acquisition or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]
Here at SMTP2GO, we have a hub team based in Christchurch, New Zealand, and then a large remote team scattered all over the world. We currently have team members in New Zealand (of course!), Australia, Spain, UK, USA – as well as many other locations. We’re a truly global enterprise. Being a remote worker isn’t […]
Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to its final destination; helping you communicate effectively with your colleagues, clients and of course your nearest and dearest. So, if SMTP is something that we use every day, […]
Just like you regularly clean your house to keep it free from unwanted clutter, dirt and germs, it’s also a good idea to clean your email lists regularly (also known as list hygiene). This’ll ensure that you minimize bounces, improve conversion rates and stay on the good side of ISPs and regulators (incl. EU GDPR […]
Open Tracking is an essential metric in measuring how effective your emails are at being delivered to your recipients’ inboxes and capturing their attention. It’s a great way to see how captivating your emails are and offers endless ways for you to test subject lines to increase your Open Rate. Tracking is enabled per SMTP […]
Transactional emails can be summed up by “non-bulk” email. It is mail that has been triggered by an action on the client’s part. There are a few different types of transactional emails, here are the most common ones to increase interaction: Welcome emails / email confirmation emails– These are sent out once a client signs […]
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