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If you use email marketing to communicate with your audience, you may have encountered a problem called inbox clipping. Inbox clipping is when an email client, such as Gmail, truncates or hides part of your email message behind a link that says “[Message clipped] View entire message”. This can affect the readability, deliverability and effectiveness of your email campaigns.

What causes inbox clipping?

The main cause of inbox clipping is the size of your email message. An email message is composed of the HTML code that defines the content, layout and style of your email. The size of your email message is measured by the number of bytes or characters in the HTML code. Different email clients have different limits on how large an email message can be before they clip it. For example, Gmail clips any email message that is larger than 102KB.

Another factor that can cause inbox clipping is the use of non-ASCII characters. ASCII and UTF-8 are two common character encoding standards that computers use to understand and display text. ASCII is a simpler and older standard that only supports basic characters, such as letters, numbers, and punctuation. UTF-8 is a more advanced and modern standard that supports a wider range of characters, such as symbols, emojis and accented letters. If your email message contains non-ASCII characters – and your email client or service provider does not support UTF-8 encoding – it may result in inbox clipping.

How does inbox clipping impact your email marketing?

Inbox clipping can harm your email marketing in several ways, such as:

How can you prevent it?

The good news is that inbox clipping can be prevented or minimized by following some best practices and tips, such as:

By following these best practices and tips, you can avoid or reduce inbox clipping and improve your email marketing results. If you have any questions, please feel free to contact us.

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