Why is it important to have a solid list of email subscribers? While social media is a great way to grow your audience and reach new potential customers, social media platforms are not always reliable or stable. They can change their algorithms, policies or features at any time, which can affect visibility, engagement and reach. They can also shut down your account or page without warning, leaving you with no access to your followers. Eek!
That’s why you need to have your email list, built on these best practices. Email is a direct and personal way to communicate with your audience, without relying on third-party platforms. Email allows you to build trust and loyalty, deliver value and content, and drive traffic and sales. Email also has a higher return on investment than any other marketing channel.
But how do you convert your social media followers into email subscribers?
Offer an incentive
One of the most effective ways to entice your social media followers to join your email list is to offer them something valuable in exchange for their email address. This can be a free ebook, report, checklist, webinar, coupon, or anything else that is relevant and useful to your niche and audience. You can create a landing page or a pop-up form where you can collect their email address and deliver the incentive.
Create a lead magnet
A lead magnet is content that solves a specific problem or provides a specific benefit for your target audience. It is similar to an incentive, but it is more focused and tailored to your niche and audience. A lead magnet can be a blog post, a video, a podcast, a quiz, a survey, or anything else that showcases your expertise and value. Discover what topics and questions are popular and relevant in your niche, create a lead magnet around these topics/questions and promote it on your social media channels.
Run a contest or giveaway
Another way to convert your social media followers into email subscribers is to run a contest or giveaway. This is a fun and interactive way to generate buzz and excitement around your brand and products. You can offer a prize that is related to your niche and audience, such as a free product, a gift card, a consultation or a membership.
Add a call to action
A simple but effective way to convert your social media followers into email subscribers is to add a call to action to your posts and profiles. A call to action is a phrase or a button that tells your followers what you want them to do next, such as sign up, subscribe, download, or learn more. You can add a call to action to your bio, your captions, your stories, your live videos and your pinned posts.
Build a relationship
The last but not least way to convert your social media followers into email subscribers is to build a relationship with them. This means that you need to engage with your followers, respond to their comments and messages, ask for their feedback and opinions, and show your personality and authenticity. You must also provide valuable and relevant content that educates, entertains and inspires your followers.
These are some of the ways to convert your social media followers into email subscribers. Doing so can grow your email list, increase your email marketing effectiveness and build a loyal/engaged audience.
Don’t forget to actively communicate the value of being on your email list, provide your followers with an easy way to sign up and keep that list nice and CLEAN!
