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Segmenting your mailing list should be a top priority before designing each email campaign. You’ll want to send the right content to the right people. In fact, by segmenting your mailing list and creating personalized content, you’ll increase open rates and engagement. Some marketers even state that they’ve seen a 760% increase in revenue from segmented campaigns (Campaign Monitor). Check out our infographic below for our top tips on where to start. 👇

Source: Campaignmonitor.com, hubspot.com

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