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If you’re not collecting your customer’s date of birth on signup, you might want to start doing it now! Check out the infographic below and be blown away by the stats!

 

Birthday emails infographic

About the author

Teresa Smith
Customer Success Engineer at SMTP2GO  Website

Teresa has been at SMTP2GO since 2017, currently as Customer Success Engineer. She started on the support desk, where she spent years on the deliverability frontline: SPF and DKIM misalignments, TLS handshake failures on legacy MFCs, IP throttling on Gmail, the standard list. She holds an MBA in International Business and writes regularly on the SMTP2GO blog about the issues that show up in support tickets so often they've stopped feeling like edge cases.

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