Get ready to plan your Black Friday email marketing like a pro! Black Friday is the Super Bowl of sales events and, if you want to score big, it’s time to gear up with the ultimate email marketing strategy.
Let’s delve into why Black Friday is such a big deal, pick up some expert tips to supercharge your email marketing and check out how SMTP2GO’s comprehensive features can help you conquer the sales event of the year.
Why Black Friday Matters:
Before we jump into the nuts and bolts of email marketing for Black Friday, it’s essential to understand why this day is such a big deal:
- Online Shopping Surge: 63% of Millennials and 52% of Gen Z’ers, globally, would opt for only shopping online if they had to choose.
- Email Overload: Black Friday emails saw the highest number of opens and links clicked.
- Cart Abandonment Potential: Cart abandonment emails during the holiday season have an impressive 34% open rate and a 9% click-through rate, showing strong purchase intent.
- Higher spending: Consumers who purchase products through email spend 138% more than those who don’t receive email offers.
Let’s dive into the key steps to create an effective Black Friday email marketing strategy.
Plan Your Black Friday Email Schedule:
To make the most of Black Friday, it’s crucial to have a well-thought-out schedule. Break your campaign into three phases: pre-Black Friday, Black Friday itself, and post-Black Friday weekend. This ensures your messages reach your audience at the most opportune times. SMTP2GO’s Activity page is your secret weapon to keep tabs on email campaign performance in real time.
Give Your Email List a Boost:
Before you start sending Black Friday emails, take some time to expand your email list. This not only strengthens your overall email marketing strategy but also extends your reach and potential sales. You can use tactics like pop-up forms with enticing Black Friday offers to increase lead generation.
Find Out What Your Audience Wants:
Understanding what your target audience desires is key to a successful Black Friday email campaign. Monitor online consumer behavior patterns, create email surveys, and study holiday shopping trends to determine the most sought-after products.
Craft an Attractive Email Design:
Visual appeal is everything. Use high-quality product images, incorporate holiday colors, and ensure your email design is easy to read. Check out our email templates for inspiration.
Make Your CTAs Valuable:
Your Call-to-Action (CTA) buttons play a pivotal role. Use bright, attention-grabbing colors, position your CTAs strategically, and keep the copy action-oriented and concise.
Use Advanced Elements:
Advanced elements like countdown timers, GIFs, and dynamic content blocks add a sense of urgency and personalization to your Black Friday emails. SMTP2GO supports these features, enabling you to create compelling email campaigns.
Create the Perfect Subject Line:
Crafting an attention-grabbing subject line is essential. SMTP2GO’s Activity page can help you track subject line performance, allowing you to fine-tune and optimize your emails.
Use Your Preview Text to Boost Sales:
The preview text complements your subject line and offers additional value to your subscribers. SMTP2GO ensures that your preview text enhances the email’s appeal.
Integrate Email Marketing and Social Media:
Integrating email marketing with your social media profiles can amplify your brand’s visibility and awareness. Rather than seeing email and social media as competely separate entities, have a think about how you can use your Social Media to boost your email subs.
Create Automated Workflows:
Automation is a game-changer. Set up automated workflows to deliver the right message to the right person at the right time. This ensures a personalized and timely approach to your Black Friday email marketing strategy.
Track Performance & A/B Test:
Keep a close eye on key performance indicators, such as open rates, click-through rates, bounce rates, and unsubscribe rates. SMTP2GO’s reporting and analytics tools offer valuable insights. A/B testing different elements allows you to refine your Black Friday emails for better results.
Make your emails easy to find:
1 in 4 think that the biggest pain point when it comes to online deliveries is that they have to manually search their email inbox for confirmation and tracking numbers. By putting all of the necessary information into each email, you’ll avoid headaches for your customers.
Get Ready for Cyber Monday:
Don’t forget to prepare for Cyber Monday, which follows Black Friday. Create dedicated email campaigns and tease your subscribers with upcoming deals. Ensure your subject lines convey urgency to entice shoppers.
SMTP2GO is your trusted ally in crafting a Black Friday email marketing strategy that stands out. With our comprehensive features, including the Activity page, unsubscribe footer, and integration capabilities, you can create compelling emails, monitor performance, and maximize your Black Friday sales. The countdown to an exciting holiday season has begun!