The Deliverable Diary

Transactional emails may already be a part of your business, but is transactional SMS? Read on to find out why you should be using transactional SMS to improve your overall user experience, especially for those busy bees who might not be able to regularly check their inbox. One big difference between transactional email and transactional […]

From big corporations, sending millions of emails per month, to the smaller guys sending less (but equally important) messages, we’re delighted to help all kinds of businesses keep their bounce and spam rates low. Here we chat to Ivo Kuipers, a freelance developer, who’s based in the Netherlands and is a SMTP2GO newbie. Welcome, Ivo! […]

Learn how London Estate Agency, Dexters, uses SMTP2GO for keeping customers in the property sector loop.  About Dexters: Founded in 1993, with 35 offices in Central London and more than 70 across London, Dexters is one of London’s leading independent Estate Agencies. With more than 100 offices (in some of the best locations, it has […]

Alongside your regular marketing emails, you should be sending transactional emails. They have a higher open-rate and can improve user engagement by a long shot. Check out our infographic below to find out when you should be sending them and our top tips on how to optimize them.

You might want to sit down for this one! There’s a lot of email marketing jargon out there, and I am going to explain it all! 😛 A/B testing This one’s pretty useful! A/B testing involves sending out two different versions of an email. One may have an image at the top, one may have a […]