Alongside your regular marketing emails, you should be sending transactional emails. They have a higher open-rate and can improve user engagement by a long shot. Check out our infographic below to find out when you should be sending them and our top tips on how to optimize them.
About the author
Teresa Smith
Handles social media and customer success at SMTP2GO, where she's worked since 2017, starting on the support desk before moving into her current role. With an MBA in International Business and years spent in the deliverability trenches (think SPF, DKIM, IP throttling, the stuff that gives sysadmins headaches), she writes regularly on the SMTP2GO blog about getting email into the inbox and out of the spam folder.
